Instrumental Group is hiring a
SEO/SEM Marketing Specialist

Summary

Instrumental Group is seeking an SEM Marketing Specialist to support the SEM team in researching, strategizing, implementing, and optimizing organic and paid search campaigns for clients. The role requires deep knowledge of search ranking factors, effective communication, problem-solving skills, project management, and proficiency in marketing software. Candidates should have at least 3 years of relevant work experience and a BA/BS degree.

Requirements

• Deep knowledge of search ranking and optimization factors and important algorithm updates
• Effectively communicate expectations to team members and clients in a timely and clear fashion
• Resolve or escalate issues proactively to ensure campaign delivery goals
• Work really well with your team members, treat others how you'd like to be treated
• Identify opportunities for improvement and make constructive suggestions for change
• A commitment to excellence, extremely detail-oriented, and take great pride in results
• Take complex/conflicting situations and translate them into simplified solutions
• Prioritize and complete tasks in a fast-paced, rewarding environment
• Adjust to flexible work hours to support clients nationally, we work from the compass, not the clock
• Can juggle many projects at once, working across departments, while never losing sight of the core message and goal behind your work
• Demonstrate proficiency in project management, website optimization, and marketing software
• Demonstrate the ability to track campaign performance across multiple channels
• 3+ years of relevant work experience in marketing and SEO/SEM
• BA/BS degree or equivalent working experience

Responsibilities

• Strategy Support
• Keyword/targeting research
• Goals alignment
• Opportunity discovery
• Platform selection
• Goal setting
• Market analysis
• Performance Optimization
• Reporting on KPI/Goals
• Return on Ad Spend (ROAS)
• Cost per Conversion
• Conversion Rate Optimization
• Organic and Paid traffic sources
• Keyword rankings and Ad Health scores
• Campaign/Platform Alignment
• Measuring impact
• Testing and adaptation
• Algorithm updates
• Keyword synergy
• Content amplification
• Integrated reporting
• Brand consistency
• Conversion path evaluation
• Support both on-site and off-site SEO for a diverse host of clients
• Support all elements of Paid Media, including PPC, display, remarketing, and social media advertising
• Learn and leverage HubSpot as a central software for all client's omni-channel marketing strategy
• Stay up-to-date with the latest trends and changes to SEM best practices