Social Media and Content Manager

Summary

Join our expanding marketing team as a dynamic Freelance Social Media & Content Manager! You will be pivotal in enhancing our brand presence across various social media platforms. Develop strategic content, manage social media channels, and engage with our audience. Monitor performance, refine strategies, and report on social media activities. Utilize tools like Canva and Publer. Actively network and stay updated on social media trends. Collaborate with the marketing team for cohesive messaging. We offer a competitive hourly rate of USD $5.50.

Requirements

• 2-4 years of experience in social media management and content creation
• Proficiency with design tools like Canva and social media scheduling tools (e.g., Publer)
• Demonstrated experience creating video content and working with UGC initiatives
• Comprehensive understanding of features and strategies across LinkedIn, Instagram, Facebook, Twitter/X, and Threads
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate effectively with cross-functional teams

Responsibilities

• Coordinate our social media strategy to align with business goals and key performance metrics
• Plan engaging and shareable content and copy tailored for platforms such as LinkedIn, Instagram, Facebook, Twitter/X, and Threads
• Engage with our audience by promptly responding to comments, messages, and fostering a positive community around our brand
• Monitor and analyze social media performance metrics to refine strategies and boost key performance metrics with regular reports on social media activities, insights, and growth
• Utilize tools like Canva for content creation and Publer to plan and publish content
• Actively network on LinkedIn and Instagram to connect with our target market, industry influencers, professionals, and relevant communities, increasing brand awareness and engagement
• Plan video and UGC content
• Perform competitor and industry research to inform content topics, optimize posting schedules, and leverage the latest engagement features on each platform
• Stay up-to-date with emerging platforms, latest social media trends, and new features to continually optimize our online presence
• Collaborate with the marketing team to ensure cohesive messaging across all channels and to diversify content

Preferred Qualifications

• Certifications in social media management
• Experience with analytics tools to track and report on key social media performance metrics
• Creative mindset with strong problem-solving capabilities

Benefits

• We will be paying at a rate of USD $5.50 per hour
• OneLocal pays freelancers using Direct Deposit