Senior Social Media Manager

Summary

Join the ESL FACEIT Group's (EFG) Fan Marketing team as a Senior Social Media Manager and play a key role in shaping the social media strategy for the Esports World Cup (EWC). You will develop and implement social media campaigns, build channel strategies, monitor KPIs, and collaborate with creative and cross-functional teams. This role requires experience in social media management, community building, and working with younger audiences in a digital space. The position is remote within the EU and requires international travel to Saudi Arabia for on-site work during the EWC. The ideal candidate will have a Bachelor's degree in a relevant field or equivalent experience and 6+ years of relevant experience. EFG is an equal-opportunity employer committed to creating an inclusive environment.

Requirements

• Bachelor’s degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
• 6+ years of relevant experience in social media or agency work
• Strong understanding of the esports market landscape
• Excellent English skills (written and spoken), 2nd language is a plus
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
• In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
• Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
• Ability and willingness to travel internationally on a frequent basis

Responsibilities

• Develop and support the social media strategy for the Esports World Cup
• Drive implementation of social media campaigns for the Esports World Cup
• Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
• Own and monitor KPIs, and establish their use to drive successful content strategies
• Work with the creative team to produce relevant creative and communication assets
• Communicate updates and reports efficiently for internal stakeholders
• Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
• Brief departments, freelancers, and agencies with their scopes of work
• Maintain knowledge of the cultural landscape, industry trends, audience needs, and interests, to provide relevant content for engagement

Preferred Qualifications

• Strong experience in Community or community-related fields; preferably in gaming
• Track record of running social media campaigns (organic and paid)
• Experience managing freelance/remote teams and agencies
• Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
• Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus

Benefits

Remote work