Social Media and Event Marketing Specialist

Summary

Join SureStart, an AI/ML and Data Science education startup, as a part-time remote Social Media & Event Marketing Specialist. You will manage social media platforms for SureStart and its CEO, develop and implement marketing strategies, and identify impactful education events. The ideal candidate is a creative, detail-oriented marketer skilled in storytelling. This is a 20-hour per week position with the potential to become full-time, offering competitive pay based on experience. The role involves creating engaging content, analyzing performance metrics, and coordinating event logistics. SureStart is an Equal Opportunity Employer.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in social media management, event planning, or marketing
• Strong understanding of social media platforms and analytics tools
• Excellent written and verbal communication skills
• Creative mindset with the ability to produce visually appealing content
• Strong organizational and multitasking skills with attention to detail
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and familiarity with event platforms (e.g., Eventbrite, Zoom)

Responsibilities

• Develop and execute a comprehensive social media strategy for SureStart and Dr. Taniya Mishra’s platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok)
• Create engaging, original content (text, images, videos) tailored to different audiences and platforms
• Analyze social media performance metrics and provide regular reports to the team to optimize campaigns and inform strategy
• Stay updated on social media trends, tools, and best practices to keep our brand relevant and impactful
• Foster community engagement, responding to comments and messages to build strong relationships with followers
• Research and identify high-impact edtech and AI events for SureStart to participate in
• Submit proposals for Dr. Taniya Mishra’s speaking engagements, ensuring alignment with SureStart’s mission and brand
• Coordinate logistics for speaking engagements, ensuring smooth execution of SureStart’s participation
• With the support of the team, plan, promote, and execute all in-person and virtual events, including webinars, conferences, and student events
• Collaborate with cross-functional teams to align event goals with overall marketing strategies
• Support in the creation of promotional materials, event agendas, and communication plans to ensure event success
• Maintain a calendar of key target events, deadlines, and opportunities to maximize visibility
• Manage event budgets, logistics, and vendor relationships
• Track and analyze event performance to identify areas for improvement and ROI
• Assist in developing and executing integrated marketing campaigns
• Collaborate with the SureStart team and designer to produce high-quality marketing materials
• Contribute to email marketing campaigns and newsletters to support event and social media initiatives
• Conduct market research to identify audience preferences and trends

Preferred Qualifications

• Experience with paid social media campaigns
• Familiarity with the edtech ecosystem and K-12 education trends

Benefits

• Part time remote position at 20 hours per week, with potential to grow to full time role
• Pay is $25-30 per hour and is determined based on relevant experience and qualifications