Social Media Specialist

Summary

Join the Wikimedia Foundation as a Social Media Specialist to amplify the voices of Wikimedia projects and communities through digital communications. This collaborative role involves shaping and executing digital strategies to connect Wikimedia brands with global audiences. You will manage social media channels, create engaging content reflecting the Foundation's values, and serve as a public voice online. The ideal candidate is a strategic storyteller with social media expertise, a motivated self-starter, and a detail-oriented communicator. Responsibilities include developing digital communications strategies, managing content calendars, collaborating on campaigns, monitoring channels, and identifying engagement opportunities. You will also support staff development, create training materials, analyze metrics, and assist with crisis management.

Requirements

• Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation and account maintenance
• Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and engagement strategies, as well as measurement tools and metrics
• Strong verbal and written communication, editing, and interpersonal skills
• Strong organizational skills and experience managing multiple projects at once, with an interest in both independent and collaborative work
• Intellectual curiosity, flexibility, and a desire to tackle challenging problems
• The ability to work on a team with diverse demographic and cultural characteristics, as well as the flexibility to virtually meet with people in multiple time zones

Responsibilities

• Shaping and executing digital communications strategies, including
• Advising and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, as well as working as the primary creator of daily and campaign-specific content
• Overseeing a social media content calendar: scheduling posts about key news articles, events, announcements, campaigns, interesting facts, and more
• Collaborating with department colleagues to develop digital campaigns that increase global awareness of Wikimedia projects and our social good mission
• Regularly monitoring and maintaining social media channels: moderating comments and messages, alerting staff to notable situations, sharing relevant content, and engaging with followers
• Proactively identifying strategic opportunities to engage across our digital channels, helping to connect the Foundation and Wikipedia to timely global events and relevant causes
• Supporting the development of staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff to contribute online
• Creating training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices
• Regularly organizing and sharing metrics, data, and research reports to glean insights and inform strategy
• Working with marketing teams to support strategies for paid social media promotions
• Assisting with rapid response and crisis management to protect our brand reputation and help teams understand how relevant issues are being discussed on social media
• Managing the ongoing relationship with the social media agency that assists in executing day-to-day tasks

Preferred Qualifications

• The ability to speak other languages, experience living or working outside the United States, or past work on global digital campaigns
• Experience in graphic design programs such as Figma
• Involvement or experience within Wikimedia communities and/or editing the Wikimedia projects
• BA/BS or MA/MS