Content And Social Media Specialist

Summary

Join Traze MENA as a Content & Social Media Specialist to manage social media platforms, create engaging content in English and Arabic, and optimize website materials. You will develop and execute content calendars, analyze performance metrics, and collaborate with the Creative Manager. This role requires managing influencer partnerships, supporting internal teams, and aligning content with marketing campaigns. Success will be measured by social media growth, website optimization, and high-impact content creation. The position offers a competitive benefits package.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, or related fields
• 2-4 years of experience in content creation, social media management, or digital marketing (Forex/Financial industry preferred)
• Proven experience managing social media platforms and content strategies for a fast-growing brand
• Strong copywriting and storytelling skills, with the ability to create engaging content in both English and Arabic
• Ability to analyze social media performance and optimize content accordingly
• Proficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Familiarity with SEO best practices, influencer marketing, and social media advertising
• Ability to problem-solve and adapt in a fast-paced, digital-first environment

Responsibilities

• Successfully launch and manage Instagram, X (Twitter), and TikTok accounts
• Develop and execute a content calendar that drives engagement, brand awareness, and follower growth
• Track and analyze key performance metrics, optimizing content for better reach and interaction
• Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement
• Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences
• Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets
• Work closely with the Creative Manager to ensure content aligns with branding and marketing goals
• Establish and manage organic and paid collaborations with influencers and industry partners
• Support Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation
• Align content strategies with marketing campaigns and company-wide initiatives
• Support internal teams in brand storytelling, event promotions, and social media amplification

Preferred Qualifications

• Experience in the Forex, financial markets, or trading industry
• Prior work in localizing content for Arabic-speaking markets
• Familiarity with graphic design and video editing tools to enhance content quality

Benefits

• 30 days annual leave + public holidays
• Health and optical cover
• Training opportunities
• Gym allowance
• Maternity and Paternity Leave
• Work from anywhere – up to 30 days
• Bonus structure in place