Social Media and Marketing Virtual Assistant

Summary

Join 20four7VA as a CPT-9314 Social Media and Marketing VA and contribute your expertise to a health, wellness, and fitness client. This Junior Level position requires a minimum of 10 hours per week with flexible hours, Monday-Friday, in the EST time zone. You will develop and execute social media content strategies, manage email and text campaigns, and collaborate with internal staff. The ideal candidate possesses a Bachelor's degree in a relevant field, at least 3 years of content management experience, and exceptional writing and editing skills. This role offers competitive rates, weekly payments, paid time off, paid holidays, free training, and a supportive community.

Requirements

• Bachelor’s degree in Marketing, Journalism, English, or similar field
• At least 3 years of experience working as a content manager
• Proven managerial skills and experience
• Exceptional writing and editing skills (particularly technical writing expertise)
• Excellent organizational skills
• A knack for creativity
• Experience using popular content management systems and analytics tools (Ahrefs, WordPress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices
• Some knowledge of web design, including HTML and CSS
• Basic graphic design skills

Responsibilities

• Develop and execute a content strategy to grow Instagram following and engagement
• Design branded, visually engaging content that aligns with the studio’s voice and mission
• Schedule and manage posts, stories, and reels
• Respond to comments and DMs to build community
• Analyze engagement and adjust strategies accordingly
• Collaborate with internal staff via Slack to collect content and updates
• Use SEO-driven captions, hashtags, and bio optimization to increase visibility
• Suggest trending reel formats or industry-relevant social ideas
• Maintain a content calendar across platforms
• Organize and archive photo/video assets for future use
• EBook development
• Graphic Design
• Create and send email and text campaigns using MindBody and Index
• Support promotional efforts, seasonal campaigns, and event launches
• Aid in developing lead generation funnels and follow-up sequences
• Ensure brand consistency across platforms and messages
• Maintain follow-up workflows (e.g., post-intro sequences)
• Plan and assist with instructor features, workshops, or member highlights
• Track and report on campaign performance and suggest areas for improvement
• Blog/Newsletter Development

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you