ACLU is hiring a
Social Media Associate

Summary

Join the ACLU of Massachusetts as a Social Media Associate to support its communications and marketing efforts. Develop strategy for, create and manage ACLUM's daily social media content and publishing calendar; explore innovative ways to drive audience engagement and growth across social platforms; and monitor the performance of social media efforts.

Requirements

• Minimum of two years’ professional experience managing social media platforms in advocacy, political, communications, marketing, development or related fields required
• Associate’s or Bachelor’s Degree preferred
• Technical expertise operating and managing major social media accounts, including on Twitter, Instagram, Facebook, LinkedIn and YouTube platforms required. Strong experience operating on TikTok, as well as trending or emerging social platforms preferred
• Strong proficiency in the use of Microsoft Office applications, including Outlook, Word, PowerPoint and Excel
• Proficiency with Adobe design software and basic graphic design skills a plus
• A passion for social media, and online advocacy and communications
• Excellent interpersonal, verbal and written communication skills
• Proven ability to effectively coordinate content across multiple platforms and deadlines
• Creative, highly organized, with the ability to prioritize, and work well against tight delivery timeframes
• A track record of working well with colleagues and stakeholders at all organizational levels
• Flexibility to accommodate work during evenings and weekends when warranted
• Strong belief in the ACLU’s work and mission, and in preserving and defending the civil rights and individual liberties guaranteed by the United States and Massachusetts Constitution and laws
• Commitment to diversity and inclusion. Respect for differences in race, ethnicity, age, sexual orientation, gender identity, religion, ability and socio-economic background

Responsibilities

• Develop long-term vision, strategies, goals, and tactics for ACLUM's social media presence and audience growth
• Position ACLUM as a thought leader on core social media channels
• Craft and implement creative, multi-faceted social strategies for advocacy, public education, and live events, as well as media, development, and marketing campaigns
• Identify high-impact opportunities to increase the visibility of ACLUM's advocacy, programmatic, and legislative work, and generate email list and social media audience growth
• Cultivate relationships with social media influencers to amplify engagement with ACLUM social media content
• Post to ACLUM social accounts daily as directed to advance audience expansion goals
• Monitor and track success of social media and online engagement initiatives in achieving departmental goals
• Monitor trends and emerging practices in social media; evaluate and recommend new platforms for ACLUM's presence
• Write, edit, design and post high-quality social content to core platforms on a daily basis, including Twitter, Instagram, Facebook, LinkedIn, and YouTube
• Work with communications, marketing, development and advocacy staff to craft compelling ACLUM messaging and written content in alignment with short- and long-term advocacy, campaign, fundraising and audience engagement goals
• Work with the Digital Communications Manager and graphic designer to develop and customize multimedia, photographic, and graphical content for social posting
• Maintain a publishing calendar to support and facilitate achievement of general communications and marketing goals
• Develop and provide off-hour/ non-peak rotation content across social platforms
• Work on-call to respond to breaking news and urgent communication needs
• Provide live, on location, social media coverage and content for advocacy, development events, rallies, and other functions

Benefits

• 401(k) plan
• Medical and dental insurance
• Paid vacation and holidays proportionate to work schedule