Social Media Associate

Summary

Join HyperionDev as a Social Media Associate and lead our social media initiatives, enhancing engagement and expanding our brand presence across key platforms. This role blends strategic planning, content creation, and community management to shape HyperionDev's public narrative and strengthen our position in the tech education market. You will be crucial in driving brand perception and fostering meaningful interactions with our audience. Responsibilities include content creation and management, social media strategy development and execution, community engagement, analytics and reporting, advertising campaign management, and ensuring brand compliance. The role requires a bachelor's degree in a related field, 3-5 years of experience, proficiency in social media analytics tools, and excellent communication skills. HyperionDev offers a hybrid work environment, opportunities to learn new tech skills, and the chance to work with leading figures in the edtech industry.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Demonstrated success in social media marketing, with 3-5 years of experience in a similar role
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics
• Strong understanding of social media algorithms, trends, and best practices
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders
• Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking

Responsibilities

• Develop, curate, and manage all published content (images, video, written) across various social media platforms
• Maintain a consistent voice and brand tone adapted to each specific social media channel
• Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms
• Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals
• Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales
• Engage in social media presence creation on new and emerging social media platforms
• Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
• Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape
• Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels
• Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect
• Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies
• Uphold the company's brand integrity across all social media interactions
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives

Preferred Qualifications

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field
• Certifications from reputable organisations in social media strategy and digital marketing, such as the Google Analytics Certification, Hootsuite Social Marketing Certification, or Facebook Blueprint Certification
• Skills in graphic design, video editing, and content management systems. Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar software

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it