Hyperion Development, LLC is hiring a
Social Media Associate in South Africa

Summary

The job is for a Social Media Associate at HyperionDev, a tech education provider. The role involves content creation, strategy planning, community management, analytics, advertising, compliance, collaboration, and coordination across various social media platforms to increase brand awareness, engagement, and traffic.

Requirements

• Minimum: Bachelor's degree in marketing, communications, or a related field. Demonstrated success in social media marketing, with 3-5 years of experience in a similar role
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics
• Strong understanding of social media algorithms, trends, and best practices
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders
• Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking

Responsibilities

• Content Creation and Management: Develop, curate, and manage all published content (images, video, written) across various social media platforms
• Social Media Strategy: Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms
• Engagement and Community Management: Monitor, listen, and respond to users in a 'Social' way while cultivating leads and sales
• Analytics and Reporting: Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
• Advertising: Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels
• Compliance and Brand Integrity: Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies. Uphold the company's brand integrity across all social media interactions
• Collaboration and Coordination: Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages. Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives

Preferred Qualifications

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field can provide a deeper understanding of advanced marketing theories and applications
• Certifications from reputable organisations in social media strategy and digital marketing, such as the Google Analytics Certification, Hootsuite Social Marketing Certification, or Facebook Blueprint Certification, demonstrating advanced knowledge and a commitment to professional development
• Skills in graphic design, video editing, and content management systems. Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar software would be advantageous for creating engaging multimedia content

Benefits

• Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it