The Athletic is hiring a
Social Media Associate in United States

Summary

The job is for a Social Media Associate at The Athletic, a digital sports media company. The role involves creating social content to engage global sports fans, with a focus on soccer. The position requires 1-3 years of experience in social media or similar and knowledge of key social growth & engagement metrics.

Requirements

• 1 to 3 years experience in social media, digital marketing, or similar
• Creativity to engage a passionate audience of sports fans
• Analytical mindset with understanding of key social growth & engagement metrics
• Demonstrated platform fluency on X (formerly Twitter), Instagram, TikTok & Facebook in business/professional applications, plus adaptability to onboard new platforms if required
• Experience managing multiple social channels
• Strong writing skills with a keen eye for detail, grammar & punctuation
• Basic photo and video editing skills preferred
• Excellent communication skills
• An excellent collaborator across different functions of the Audience Team
• Demonstrable interest and working knowledge of all major sports, with a specialized emphasis on soccer (MLS, NWSL, International, Premier League, European men’s and women’s soccer)
• Basic knowledge of data analytics in order to understand and track KPIs
• Flexibility in terms of schedule (regular weekends, evenings, holidays, etc. work is expected)
• A positive attitude and a willingness to learn and develop

Responsibilities

• Executes basic functions of social strategy, which include: Curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis
• Execute day-to-day social strategy which includes covering breaking news, major moments and live games on a variety of platforms
• Work with editors to develop optimal copy and visual assets to amplify top content (stories, videos, podcasts)
• Work closely with the FC social team in London to ensure comprehensive coverage of MLS and NWSL on FC accounts
• Identify and surface trending storylines to our newsroom
• Use templates to produce creative assets (design, video) for social platforms that fit within our brand guidelines
• Assist in gathering insights and learnings through ongoing social testing and tracking, analyzing what’s working and what’s not to enable us to continually develop and improve our output

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans
• Savings accounts for medical, wellness, and childcare expenses
• 401k retirement savings plan and employer match
• Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave