Social Media Associate

Summary

Join HyperionDev as a Social Media Associate and lead social media initiatives, enhancing engagement and expanding brand presence across key platforms. You will develop and manage content, plan and execute social media strategies, monitor and engage with users, analyze campaign success, and design and manage social ad campaigns. This role requires collaboration with various teams to align social media efforts with business goals. You will ensure compliance with platform guidelines and maintain brand integrity. The position offers a hybrid work model and opportunities for professional development.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Demonstrated success in social media marketing, with 3-5 years of experience in a similar role
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics
• Strong understanding of social media algorithms, trends, and best practices
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders
• Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking

Responsibilities

• Develop, curate, and manage all published content (images, video, written) across various social media platforms
• Maintain a consistent voice and brand tone adapted to each specific social media channel
• Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms
• Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals
• Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales
• Engage in social media presence creation on new and emerging social media platforms
• Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
• Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape
• Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels
• Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect
• Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies
• Uphold the company's brand integrity across all social media interactions
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives

Preferred Qualifications

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field can provide a deeper understanding of advanced marketing theories and applications
• Certifications from reputable organisations in social media strategy and digital marketing, such as the Google Analytics Certification, Hootsuite Social Marketing Certification, or Facebook Blueprint Certification, demonstrating advanced knowledge and a commitment to professional development
• Skills in graphic design, video editing, and content management systems. Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar software would be advantageous for creating engaging multimedia content

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it