Social Media & Publicity Associate

Summary

Join Tapas Entertainment, a leading digital publisher and entertainment platform, as their Social Media & Publicity Associate! This full-time, 6-month contract position (with potential extension) is remote, with possible in-office opportunities in Culver City. You will manage and grow Tapas' social media presence across various platforms, creating engaging content and fostering community interaction. The role requires strong social media marketing experience, a passion for webcomics and related fandom, and excellent copywriting and visual storytelling skills. You will collaborate with internal and external teams to align content strategies and track performance metrics. This position offers a chance to contribute to a dynamic company in the digital entertainment industry.

Requirements

• Bachelor’s degree in Communications, Marketing, English, or a related field
• 3-5 years of experience in social media marketing or a related field, with a strong portfolio or track record of growing digital audiences and engagement
• Deep passion for webcomics, anime, manhwa, and the surrounding fandom culture, including an appreciation for immersive fantasy worlds and serialized storytelling. Candidate should also have a clear understanding of our core audience—primarily female readers with a strong interest in romance fantasy, and BL (Boys' Love) genres
• Strong understanding of social media strategy, digital engagement, and audience growth
• Excellent copywriting and visual storytelling skills tailored for digital platforms
• Proficient in social media scheduling tools such as Sprout Social
• Familiar with project management tools like Asana and collaborative workspaces such as Slack or Google Suite
• Skilled in short-form video editing using CapCut, Adobe Premiere, or other mobile-first editing apps optimized for TikTok, Reels, and YouTube Shorts
• Comfortable working with design tools like Canva, Photoshop, or similar
• Strong organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment

Responsibilities

• Oversee the daily management of Tapas' social media platforms (Instagram, TikTok, X, Facebook, YouTube), ensuring timely publishing of content and cohesive scheduling across channels
• Actively monitor and respond to comments, DMs, and community interactions, fostering a positive, responsive, and engaging online presence
• Track and analyze social performance metrics, providing weekly reports on trends, wins, and opportunities for growth across all platforms
• Collaborate with Kakao Entertainment (KKE) and Tapas Entertainment, Inc. (TEI) teams to align on content strategies, ensuring a unified approach to social media activities
• Design and produce original content including graphics, memes, carousels, and short-form videos (Reels, TikToks, YouTube Shorts) while crafting compelling copy to enhance engagement and storytelling
• Lead the ideation and execution of content that taps into current internet culture, trends, and fandom conversations, ensuring it resonates with the audience and attracts new readers to Tapas stories
• Conduct and optimize interviews with artists and authors, both on-camera and via email, creating engaging content for social media to showcase Tapas' talent and titles

Preferred Qualifications

Bilingual in Korean