Social Media Associate

Summary

Join ShopBack Vietnam as a Social Media Associate to manage social media presence and drive brand awareness. You will build and expand the influencer network, drive influencer outreach, craft influencer briefs, and manage social media narratives across various platforms. Responsibilities include creating engaging content, experimenting with new trends, strategizing and executing paid content plans, and lending creative support to content production. The ideal candidate possesses a Bachelor’s Degree in a related field, 1-3 years of relevant experience, a strong understanding of social media trends, and excellent communication skills. ShopBack offers competitive compensation, a work-from-anywhere benefit, and a collaborative culture.

Requirements

• Bachelor’s Degree in Marketing, Communication, Business or a related field
• 1-3 years of hands-on experience with proven track record in managing social media platforms and producing content, including videos and graphics, independently
• Strong understanding of social media trends, virality mechanics, and community growth tactics
• Creative mindset with a data-driven approach to content performance and optimization
• Excellent project management, multitasking, and organizational skills in a fast-paced environment
• Strong written and verbal communication skills, fluent in English
• Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset
• A team player with a "can't-is-not-an-option" attitude, resourceful, not discouraged by failure or mistakes
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

Responsibilities

• Build and expand our influencer network, ensuring support for our campaigns
• Drive influencer outreach and negotiate contracts with talent
• Craft influencer briefs and provide guidance throughout content creation, ensuring alignment with campaign objectives
• Pioneer ShopBack’s social media narrative across Facebook, TikTok, Instagram, YouTube, and our Facebook community
• Grow followers, amplify organic reach, and cultivate engagement across all owned channels
• Create platform-native content—static, video, short-form—that sparks conversations and solidifies brand loyalty
• Experiment with emerging trends, formats, and platforms, transforming ShopBack into a shareable brand
• Strategize and execute an Online Paid content plan, delivering high-impact paid ad content across Meta, Google, TikTok, and other media
• Lend creative support to content production for ATL touchpoints, whenever opportunities arise
• Other tasks assigned by Manager

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)