Social Media Community Manager

GoPro
Summary
Join GoPro's award-winning social media team and make a direct impact on the daily success of their social media and influencer marketing efforts. Communicate with fans globally, inform business leaders, build relationships with online influencers, and assist with paid and organic social strategies. Manage dynamic processes for GoPro's testimonial marketing and content licensing programs. Grow the brand's community management presence, representing GoPro's voice in engagements with fans and creators. Own and create relationships with brand advocates, and partner with the Performance Marketing team to manage GoPro's testimonial marketing initiative. Manage the implementation of GoPro's content licensing program, "GoPro Awards." Assist the Social Team in content ideation and strategy. This role offers flexible work arrangements, including the option to work from home.
Requirements
- 2+ years of experience in project management, relevant administrative tasks, and/or social marketing with a track record of ownership, independence, and communication-based responsibilities
- Strong communication and copywriting skills
- Notably organized and analytical with an attention for detail
- A passion for social media
Responsibilities
- Grow the brand’s community management presence, representing GoPro’s tone of voice in engagements with fans, professional athletes, and creators around the world
- Interpret broad sentiment and convey relevant learnings that inform PR and product decisions
- Own and create relationships with brand advocates that translate to business value and makes our community an authentic family
- Partner with our Performance Marketing team to manage and optimize the day-to-day process of GoPro’s growing testimonial marketing initiative, including influencer communications, payments, etc
- Manage the implementation of GoPro’s content licensing program, “GoPro Awards”
- Assist the Social Team in content ideation and strategy
Preferred Qualifications
- An understanding of social reporting metrics
- Experience publishing or community managing with an enterprise social tool
- Baseline familiarity with, or intimate knowledge of action sports, and/or videography
- Experience in the consumer electronics space
- A creative eye for content and a finger-on-the-pulse of social trends
Benefits
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Monthly phone and internet reimbursement
- Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
- Get your very own GoPro camera + gear