Social Media Lead

Zerion Logo

Zerion

📍Remote - Worldwide

Summary

Join Zerion as their video-native social media lead and own their narrative across various platforms like X/Twitter, TikTok, YouTube Shorts, and Instagram Reels. You will be responsible for ideating, shooting, editing, and publishing short-form videos to increase brand awareness within the crypto culture. This role demands a strong understanding of social media video creation, platform algorithms, and analytics. You will collaborate with various teams and track performance metrics to ensure consistent growth. The ideal candidate will have 2+ years of experience in social video creation and a portfolio showcasing their skills. Success will be measured by organic views, community engagement, and follower growth.

Requirements

  • Have 2+ years in social video creation for a brand or personal channels, with a portfolio to prove it
  • Edit fast in CapCut, Premiere Pro, Final Cut, or DaVinci; motion-graphics chops are a plus
  • Feel equally comfortable in front of and behind the camera
  • Understand platform algorithms, analytics, and growth levers
  • Write sharp, meme-savvy copy (threads, captions, CTAs)

Responsibilities

  • Design and execute a video-forward social strategy that aligns with Zerion’s brand and growth goals
  • Produce 3–5 short-form videos per week end-to-end—concept → script → shoot → edit → post—with at least two optimized specifically for TikTok and Instagram Reels each week
  • Be the on-camera voice of Zerion at conferences and in day-to-day content
  • Translate complex DeFi concepts and product releases into engaging visual stories
  • Monitor trends, memes, and audio to keep Zerion at the center of the conversation
  • Own the content calendar and collaborate with design, product, and community teams
  • Track performance (views, watch time, engagement, follower growth) and iterate quickly
  • Source and manage freelance videographers or motion designers when scale demands

Preferred Qualifications

  • Experience with live-streaming tools (OBS, StreamYard), 3D/AR, or Farcaster/Lens
  • AI content/ any kind

Remote

Marketing

Senior

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