Social Media Marketing Lead

Summary

Join Turing, a rapidly growing AI company, as their Social Media Lead to spearhead their social media strategy, particularly on X and LinkedIn. You will manage a team of 2-3 social media professionals, define Turing's social media voice, and drive engagement with the AI and tech communities. This role requires a blend of strategic leadership and hands-on content creation, including writing, producing, and publishing engaging content. You will also be responsible for hiring and growing the team, setting KPIs, and monitoring performance. The ideal candidate possesses extensive experience in social media management for a technology brand, a deep understanding of AI and LLMs, and strong writing and storytelling skills.

Requirements

• 8+ years managing social media for a technology brand, startup, or AI-focused company—ideally including 2+ years of people management
• Proven track record of driving social engagement, brand voice development, and community growth—particularly on X and LinkedIn
• Deep understanding of AI, LLMs, and the broader tech landscape, with the ability to translate complexity into clear, compelling content
• Strong writing and storytelling skills for social—sharp, concise, and tuned to each platform
• Experience managing content calendars, publishing tools (e.g., Hootsuite, Sprout), and social listening tools
• Data-driven mindset with a strong grasp of performance metrics, audience insights, and optimization strategies
• Comfortable working cross-functionally with executives, engineers, designers, and marketers
• Thrives in a fast-paced, reactive environment—able to ship high-quality content under tight timelines

Responsibilities

• Manage, mentor, and grow a social media team of 2-3, setting clear goals, providing feedback, and fostering a high-performance culture
• Own hiring and onboarding for new team members as needed to expand capabilities
• Set the vision and roadmap for social media across platforms, aligning with brand, product, and growth goals
• Define and execute an integrated content calendar for X, LinkedIn, and other relevant channels, with an emphasis on AI launches, research, and thought leadership
• Establish KPIs and a performance measurement framework to track content impact, engagement, and audience growth
• Consistently evaluate social media vendors, platforms, and agency partners to identify opportunities to extend the team’s capacity, improving efficiency, content quality, or reach
• Write and produce social-native content—including threads, memes, commentary, short-form video, and visuals—with a specific focus on Twitter/X and LinkedIn
• Lead real-time engagement on major AI/tech moments, including LLM releases, research breakthroughs, industry news, and live events
• Collaborate with internal SMEs, designers, and content teams to create high-impact, brand-consistent content
• Encourage and amplify employee and executive voices via internal advocacy programs
• Stay on the pulse of AI and tech: track LLM developments, influencer discourse, product trends, and competitive moves
• Engage in real-time conversations with industry leaders, creators, and communities to strengthen Turing’s positioning as an AI-first brand
• Use social listening tools (e.g., Meltwater, Sprout) to inform timely, relevant, and resonant content
• Monitor and report on platform analytics to drive insights, optimize strategy, and continuously improve performance
• Develop experiments and A/B tests to iterate on creative formats and messaging
• Track competitor performance and industry benchmarks to maintain a leading edge

Preferred Qualifications

• Experience building and managing a social team in a high-growth tech or AI environment
• Demonstrated ability to grow a brand’s thought leadership and share of voice within a competitive market
• Familiarity with social media best practices, algorithms, and emerging trends across platforms
• Strong portfolio of high-performing content or case studies

Benefits

• Competitive compensation
• Flexible working hours
• Full-time remote opportunity