Social Media Manager

Summary

Join Airbnb's Social Rapid Response team as a Social Manager, leading a regional team to protect and defend Airbnb's brand reputation on social media. You will manage daily emerging issues, create response strategies, and collaborate with various stakeholders. This role requires experience in social media management, team leadership, and crisis communication. The position is US-remote eligible, with occasional office work. Compensation includes a competitive salary, bonus, equity, benefits, and employee travel credits.

Requirements

• Experience in relevant fields such as communications, customer service, strategy and project management
• Leadership skills with proven track record in delivering impact in a regional team in a fast-paced environment
• Excellent communication and interpersonal skills, both written and oral, with the ability to influence up, down, and across the organization
• Strong business acumen, including problem-solving, analytical and critical thinking skills
• Experience leading new projects and initiatives from ideation to execution
• Highly organized with the ability to track numerous projects and tasks
• Confident and comfortable when working with members at various levels across multiple stakeholders and functions
• Skilled at working with data tools to pull data/insights to build out reports and deep dives
• Able to produce quality work within tight deadlines and adjust quickly to changes in priorities
• Passion for Airbnb and the mission of the company, and ability to learn and improve on the go
• Ability to work Monday through Sunday for 9 hours per day (including a one-hour break) between 10 a.m. and 7 p.m. OR between 11 a.m. and 8 p.m. Your schedule may change to meet business needs and, where possible, we will take your availability into consideration

Responsibilities

• Manage a regional team, protecting and defending the Airbnb story on social media
• Be in-the-know of daily emerging issues across all social media channels
• Assist with reporting and data collection: Quarterly reports, Work with Social Listening, deep dives, performance insights and quality
• Evaluate the need for response strategies, communicating when necessary with leadership and POCs for alignment
• Assess and measure campaign/project effectiveness
• Regional Team management: Coaches team, delivers feedback, ensures high-level of performance
• Initiate improvements to workflows, metrics, day-to-day processes
• Stakeholder relations across CS and Comms: Ability to work cross functionally on Comms initiatives involving Community Support and Trust Operations, Policy, Regulatory, Corporate and Crisis Management
• Create and deliver trainings/new process materials: Develop playbooks and guidance on best practice for social media rapid response
• Support and drive initiatives/projects with regional/global impact
• Draft/Approve copy and publish content across different channels
• Assist with Lead’s duties while Lead is out of office and as needed

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits