Social Media Manager

Summary

Join a dynamic organization as a fully remote Social Media Manager, working 9 AM - 5 PM EST. You will be responsible for developing and implementing innovative social media strategies for Instagram and Facebook, managing content calendars, engaging with the community, creating and posting content, designing graphics, analyzing performance, and collaborating with the founder. Success will be measured by increased digital engagement, a thriving community, and consistent brand messaging. The ideal candidate possesses proven social media management experience, content creation skills, excellent communication, analytical abilities, and a proactive work style. A genuine interest in health and wellness is also required.

Requirements

• Proven experience in managing social media platforms, particularly Instagram and Facebook, with a strong ability to engage and grow an audience
• Experience with graphic design tools like Canva and basic video editing skills to produce eye-catching social media content
• Fluent in written English with the ability to craft engaging and grammatically correct captions that resonate with diverse audiences
• Familiarity with social media analytics tools, able to glean insights from data to inform strategies
• Highly motivated and capable of operating autonomously, with a knack for taking initiative and driving projects forward
• A genuine interest in nutrition and wellness, which enhances the authenticity and passion behind social media campaigns

Responsibilities

• Devise and implement innovative social media marketing strategies to enhance brand visibility and engagement on platforms such as Instagram and Facebook
• Plan and manage content calendars, ensuring a steady stream of relevant and engaging posts tailored to our client's audience's interests
• Actively manage interactions by responding to DMs and comments on both organic posts and paid advertisements, cultivating an engaged and supportive online community
• Handle all aspects of content creation and scheduling across social media channels, utilizing automation tools like Publer or Hootsuite to maintain a consistent online presence
• Use design tools like Canva to create compelling graphics that visually communicate the benefits of our client's services and enhance their posts' impact
• Monitor social media performance using tools such as Facebook Business Suite, analyze metrics to optimize future strategies, and report on social media’s role in achieving business goals
• Work closely with the founder to align social media strategies with overall business objectives and to brainstorm new ideas for content

Benefits

Fully-Remote (Work from Home)