Senior Social Media Manager

Summary

Join Findmypast as their Senior Social Media Manager and lead the development and execution of innovative social media campaigns. You will be responsible for managing both paid and organic initiatives across multiple channels, increasing brand exposure, and driving new users. This role requires extensive social media experience, strong analytical skills, and a creative mindset. You will collaborate with cross-functional teams and report on campaign performance. Findmypast offers a remote-first work environment with flexible working arrangements, generous holiday allowance, a competitive pension plan, and various health and wellbeing benefits. The company values collaboration and creating a positive work environment.

Requirements

• Knowledge of social media management platforms and content creation tools
• Extensive social media experience, with a proven track record of driving engagement and growth through creative content and strategic campaigns
• Expert level understanding of social media channels and digital marketing
• Strong project management skills
• Demonstrable creativity and strong attention to detail
• Strong analytical abilities to measure and report on campaign performance, with experience in data analysis tools
• Knowledge of the latest social media trends and algorithms
• Positive attitude, detail-oriented with good multitasking and organisational ability
• A creative mindset with the ability to think outside the box and develop innovative social media content and campaigns

Responsibilities

• Deliver high quality content, ensuring it is highly effective, targeted, and aligned to wider promotions. Ensure all content fosters a positive online community, driving business and audience value
• Lead the planning, management, execution, and optimisation of multi-channel social media campaigns supporting the Head of Community. Develop and manage paid and organic social media campaigns ensuring all align with the overall social media marketing strategy and brand objectives
• Oversee the application of the social media strategy with wider marketing channels and Product teams, ensuring a cohesive and unified brand message. Work closely with cross-functional teams to coordinate campaign timelines, objectives, and deliverables, creating a seamless experience across all touchpoints
• Manage daily operations across all social media channels, ensuring tailoring content to each platform's unique audience and features. Lead by example working with the Social Media Manager and Social Media Executive, focusing on business value and sharing social media expertise and guidance
• Responsible for monitoring, analysing, and reporting on social media metrics and social listening insights, providing actionable insights to improve performance and strategy

Preferred Qualifications

Passionate about social media, who can produce engaging content, manage multi-channel campaigns, and leverage social media trends to drive engagement and growth

Benefits

• Generous holiday allowance with the chance to buy more
• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side)
• All the health and wellbeing benefits you’d expect and some you wouldn’t
• The chance to work with smart and fun people on products that will bring joy to millions
• Findmypast is a remote-first business but we also value seeing each other in person. It helps us do great work. We ask our employees to attend one of our office hubs in London or Dundee once a quarter and meet for company offsites from time to time, so we can spend valuable time together working collaboratively
• 26 Days Holidays + Bank Holidays
• Health cash plan
• Corporate gym discounts
• Excellent pension
• Many more staff discounts and benefits