Social Media Manager

Summary

Join Goodway Group, an award-winning, remote-first media and marketing firm, as their Social Media Manager. You will be responsible for the strategic planning, activation, optimization, and management of paid social media buys across various platforms. This role requires close collaboration with clients, developing comprehensive media activation plans, and presenting campaign analysis. Success in this position demands strong analytical and problem-solving skills, excellent communication, and proven experience in client relationship management. The ideal candidate will possess a data-driven mindset and a collaborative spirit, working effectively with cross-functional teams. Experience with commerce clients is a must.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field preferred
• 3-5 years of experience in strategic media activation, specifically in social
• Experience with commerce clients
• Proficient in utilizing social platforms and tools
• Strong analytical and problem-solving skills, with a data-driven mindset
• Excellent communication and presentation skills, with the ability to articulate complex concepts effectively
• Proven experience in managing client relationships and providing strategic recommendations
• Demonstrated leadership abilities, including mentoring and training junior team members
• Collaborative mindset and the ability to work effectively with cross-functional teams
• In-depth knowledge of industry trends, best practices, and emerging technologies in social

Responsibilities

• Strategically plan, activate, optimize, and manage paid social media buys across social platforms (ex. in Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.) aligned with the communication strategy, customer journey, and audience insights
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey
• Understand client's business goals and customer journey to develop comprehensive social media activation plans aligned with their goals
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning
• Translate media objectives and strategies in social campaign recommendations
• Support campaign structure and audit of prospective client social campaigns
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively
• Contribute to discussions, providing input to help shape and refine activation Social commitments and standards for effective media activation
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in Social media
• Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise