Social Media Manager

Summary

Join CBT Nuggets as a Social Media Manager and lead our social media strategy, managing and growing our presence across various platforms. You will plan and execute social media initiatives, engage with our online communities, and track key performance indicators (KPIs). Responsibilities include overseeing trainer PR, collaborating with cross-functional teams, and conducting market research. Success will be measured by engagement, brand awareness, referral traffic, and follower growth. This is a full-time, salaried position offering generous employee benefits. The ideal candidate has 5-7 years of social media marketing experience, strong B2B marketing experience, and excellent communication skills.

Requirements

• 5-7 years of experience in social media marketing, with at least 3+ years in a strategic role
• Strong B2B marketing experience, ideally in tech, SaaS, or education/training
• Direct experience managing both organic and paid social media initiatives
• BA/BS or equivalent working experience
• Community management, customer service, and/or engagement
• Copywriting and editing for social media
• Excellent written and verbal communication skills
• Pro with social media scheduling and analytics tools (Sprout, Meta Business Suite, GA4, etc.)
• Experience analyzing campaigns and execution for social media
• Experience analyzing social media data and reporting on ROI
• Curiosity and willingness to try new things
• Honesty, humility, and integrity
• Inclusive and respectful
• Strong work ethic
• Passion for learning
• Comfortable with autonomy and decision-making
• Eager to add new skills and grow professionally

Responsibilities

• Manage the planning and execution of social media and community engagement initiatives across our primary channels (LinkedIn, Facebook, X/Twitter, Instagram, and YouTube) as well as on complementary and/or emerging channels and platforms (Ex. Reddit, G2, BlueSky, Twitch, TikTok, etc.)
• Lead community engagement across social platforms, with help from a part-time community manager. Support our Learner Community through active community development, engagement, and reporting. Plan and support virtual events, and continually ideate on new ways to keep brand sentiment high on our most important social referral channels (LinkedIn, YouTube, and Reddit)
• Oversee and implement trainer PR initiatives at events (i.e. use our social channels to support trainer appearances at conferences and tradeshows, advise trainers on social media strategy, etc.)
• Establish, track and regularly report on social media KPIs. Review, analyze, and share with Marketing team monthly, at a minimum
• Collaborate with teammates across content, design, and video to develop useful resources that 1) solidify our authority as the best training provider for IT pros and decision makers and 2) surprise and delight our Learners/social followers
• Oversee social campaigns for new training and new trainer promotions, which includes cross-team communication with Learning Content, Learner Support, etc
• Regularly conduct research to inform the Marketing and Revenue team of key competitors’ new products, pricing changes, and social media initiatives. Stay up-to-date on social media marketing trends and algorithm updates, new technologies, and regularly pilot new initiatives
• We’re better when we work together. Be a cheerleader for employee engagement across social channels, and find new ways to expand our social footprint with the amazing trainers, leaders, and employees that make CBT Nuggets great

Preferred Qualifications

• Experience with influencer or partner marketing is a plus
• Basic design skills (graphics and video) are a plus
• A love of IT and/or technology
• Basic project management experience
• Ability to be proficient with an Apple laptop
• Proficiency with Gmail, Google Docs, Slack, Asana, and internal CBT Nuggets software

Benefits

Generous employee benefits