Social Media Manager

Summary

Join our team as a part-time Social Media Manager and contribute to our social media presence. This remote role, based in the US time zone, requires 15-20 hours per week. You will develop and implement a content calendar, track performance metrics, curate user-generated content, and engage with our community. Collaboration with internal teams is crucial to maintain brand consistency. The ideal candidate possesses extensive social media management experience, strong analytical skills, and a passion for fitness and wellness.

Requirements

• 3+ years of experience in social media management for consumer brands, preferably in fitness or lifestyle industries
• Proven ability to source and curate user-generated content and develop engaging social media strategies
• Strong understanding of content calendar management and audience engagement best practices
• Excellent communication skills, both written and verbal, with fluency in English
• Experience analyzing social media performance metrics and providing actionable insights
• Experience with social media scheduling tools. Company currently uses Agorapulse
• Familiarity with analytics platforms such as Google Analytics or native social media insights

Responsibilities

• Develop and implement a content calendar to align with marketing goals and maintain consistent posting across platforms such as Instagram, Facebook, and TikTok
• Plan and schedule posts with a strategic focus on increasing engagement and audience growth
• Regularly track performance metrics and analyze content effectiveness, providing reports with actionable insights
• Identify, source, and curate high-quality user-generated content (UGC) to drive authentic interactions with the audience
• Occasionally create branded content to complement UGC and showcase Stick Mobility products and values
• Repurpose UGC and curated content across platforms for maximum reach and effectiveness
• Actively engage with the community by responding to comments, messages, and mentions
• Build and nurture relationships with followers, influencers, and brand advocates to strengthen online presence
• Collaborate with the customer support team (integrated with Gorgias) to ensure timely and consistent responses to inquiries and concerns
• Monitor content performance and audience engagement across all platforms
• Use data-driven insights to refine strategies and optimize content to achieve marketing goals
• Work closely with the marketing team to ensure alignment with overall marketing goals
• Support paid marketing efforts by providing impactful UGC and curated content for advertising campaigns
• Coordinate with internal teams to maintain brand consistency and ensure content aligns with the company’s mission

Preferred Qualifications

• Knowledge of customer support tools like Gorgias is a plus
• Basic graphic design or video editing skills are advantageous
• Proactive and highly responsive, with a strong community-building mindset
• Creative thinker who stays updated on social media trends and best practices
• Passionate about fitness and wellness