Paid Social Media Manager

Summary

Join SoFi's Brand media team as a Paid Social Manager to lead awareness and demand generation efforts. You will develop and implement paid social media strategies across major platforms like Meta, TikTok, and X. Responsibilities include audience testing, influencer collaboration, creative asset development, data analysis, and reporting. The ideal candidate possesses extensive experience in performance marketing, strong analytical skills, and excellent communication abilities. This role requires navigating a challenging regulatory environment while delivering impactful marketing campaigns. SoFi is committed to diversity and inclusion and offers reasonable accommodations to candidates with disabilities.

Requirements

• 4 + years experience running performance marketing campaigns on Meta and other digital channels
• Technical knowledge of the Meta, TikTok, and X (formerly Twitter) ads platform (understand tracking, auction dynamics, ad products, and best practices for a variety of campaign objectives with a focus on social video/influencer marketing space)
• Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting
• Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
• Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
• Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
• Strong communication skills and ability to present learnings with internal teams

Responsibilities

• Develop and implement the digital paid awareness strategies, influencer boosting, and demand generation strategies for SoFi's Brand and consumer financial products across major paid social platforms including Meta, TikTok, X, YouTube, and other paid social channels, while collaborating closely with our cross-functional partners to ensure alignment and maximize campaign effectiveness
• Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI measurement
• Work with influencer teams and vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition
• Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
• Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
• Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
• Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance

Preferred Qualifications

Tableau and Amplitude experience

Benefits

• Galileo Financial Technologies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law
• Galileo is committed to embracing diversity. As part of this commitment, Galileo offers reasonable accommodations to candidates with physical or mental disabilities