Senior Social Media Manager

Summary

Join Paired as a Social Media Manager and play a key role in growing our community and expanding brand awareness. You will develop and execute social media strategies across various platforms, creating engaging content and fostering meaningful connections with followers. This role requires a deep understanding of the social media landscape, strong analytical skills, and proven experience in social media management for a mobile app or D2C digital product. You will collaborate with the creative team and relationship expert to produce high-quality content, track performance metrics, and provide data-driven insights. The position offers a fully remote work setup, significant stock options, and various other benefits.

Requirements

• Proven experience as a Senior Social Media Manager for a successful mobile app or D2C digital product
• Thrives in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goals
• Deep knowledge of the social media landscape and audiences, both in platform growth and the creator ecosystem
• Analytical capabilities to set up reporting, analysing and drawing insights from marketing and social media analytics
• Strong project management skills from inception to completion, anticipating any roadblocks along the way
• Creative thinking skills and ability to push others to think outside the box to raise the bar on socials and beyond
• Excellent written and verbal communication skills
• Social media-obsessed and up-to-date on the latest trends
• A valid US, UK or EU passport or working permit (no sponsorship requirements)

Responsibilities

• Develop, own, and execute Paired’s social audience across platforms (Instagram, TikTok, LinkedIn, etc.) and community management strategy to align with business objectives
• Identify the most strategic social channels and create tailored plans for delivering compelling, platform-specific content
• Take leadership in the collaboration with the creative team and in-house relationship expert to produce highly engaging and shareable (think: out of the box) social media content from concept to delivery
• Oversee monthly content calendars to ensure consistent and timely posting, engagement, and interaction across all channels
• Monitor and engage with followers by responding to comments, messages, and mentions to foster meaningful connections
• Track and analyze social media metrics to assess the effectiveness of campaigns (e.g., engagement, reach, impressions, conversion rates)
• Provide regular reports on social media performance (e.g. Google Analytics, Facebook Insights, Hootsuite, Sprout Social) and generate data-driven insights and action plans
• Serve as the voice of Paired’s users and followers, working with consumer insights to understand audience preferences and needs
• Define and implement a community management strategy, establishing benchmarks and workflows to foster and grow an engaged community

Preferred Qualifications

Bonus points: a proven track record of going viral

Benefits

• Yearly salary between $100-120k in the USA and £65-70k in the UK (role is also available in other EU markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from either the East Coast in the US, the UK or any EU country within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of $1,200 / £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship