Senior Social Media Manager

Summary

Join KnowBe4 as our Senior Social Media Manager and lead the global social media strategy across platforms like LinkedIn, Facebook, X, and YouTube. You will develop and execute organic and paid social media campaigns, manage our social media agency, and collaborate with various teams to ensure consistent brand messaging. This role requires a deep understanding of social media marketing, analytics, and a proven track record of success in B2B social media management. You will analyze performance, optimize strategies, and stay ahead of industry trends. KnowBe4 offers a fantastic benefits package including company-wide bonuses, referral bonuses, adoption assistance, tuition and certification reimbursements, and a fun work environment.

Requirements

• Bachelor’s degree or equivalent working experience
• 5 years of B2B social media experience, including managing an agency
• In-depth knowledge of global social media marketing strategy and the entire social marketing mix—organic, paid, owned and earned
• Specific in-depth expertise with the LinkedIn platform including Campaign Manager, and full understanding of X, Facebook, and YouTube platforms
• Experience implementing and optimizing paid social media campaigns
• Deep experience with web and social analytics tools; proficiency in metrics-based decision making
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills
• Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions
• Ability to be both a self-starter and team player; strong interpersonal and communication skills
• Ability to balance priorities and thrive in a fast-paced environment

Responsibilities

• Develop and execute on global social media strategy; channel-by-channel for organic and paid including identified goals, audiences, content balance and measure of success for channels including LinkedIn, Facebook, X, and YouTube
• Manage our social agency, guiding the day-to-day operations of calendar and content creation, approvals and scheduling, and paid campaigns
• Create and oversee engaging social media campaigns to support marketing efforts, including Demand Gen, Product Marketing, Events, and International Marketing. Work cross-functionally with other teams to support their initiatives
• Collaborate with the Marketing team to maintain a consistent brand voice and message across all social channels
• Work closely with our PR team and Evangelists to plan out engaging thought leadership and SME content
• Own Community Management for our active social channels
• Craft landing pages and lead generation forms for our content to distribute through relevant social channels
• Analyze performance to evolve/optimize overarching strategy. Actively recommend new ways to improve engagement on all social media platforms and initiatives
• Stay on top of trends in Social Media strategy, channels, design, applications, and tools to keep us ahead of the curve
• Oversee and manage internal documentation of social best practices and guidelines
• Lead agile project management initiatives to enhance social media campaign efficiency

Preferred Qualifications

• Having B2B SaaS and/or cybersecurity experience is a plus
• Experience with Hubspot or other Marketing Automation is a plus
• Experience with Salesforce or other CRM is a plus

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• Relaxed dress code