Social Media Manager

Summary

Join Wing, a Google company, as their Social Media Manager! Based in Palo Alto with remote options, you will lead Wing's organic social media strategy across multiple platforms. You'll manage content calendars, create engaging posts, and collaborate with various teams. Data analysis to optimize content and engagement is key. Staying ahead of trends and managing community engagement are also crucial. This role requires 4+ years of experience managing social media for a high-growth brand, a strong portfolio, and excellent writing and editing skills. The salary range is $111,000-$172,000 USD, plus bonus, equity, and benefits.

Requirements

• 4+ years of experience managing social media for a high-growth brand, ideally in technology, aviation, logistics, or mobility
• A strong portfolio of owned social media work, demonstrating creativity, editorial polish, and audience growth
• Deep understanding of platform-specific best practices, social analytics tools, and paid media tactics
• Excellent writing, editing, and visual storytelling skills, with a passion for simplifying complex ideas
• Experience working cross-functionally in a fast-paced, high-ambiguity environment
• Ability to synthesize performance data into actionable insights and strategic recommendations
• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later) and design/video editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Comfort representing a brand publicly and engaging with communities in real time
• A proactive mindset, curiosity about future-facing technology, and genuine enthusiasm for Wing’s mission

Responsibilities

• Lead Wing’s organic social media strategy across platforms including Instagram, X (Twitter), LinkedIn, YouTube, and emerging channels
• Manage the content calendar, write and edit engaging posts, and coordinate multimedia assets to tell the Wing story
• Partner closely with design, video, product, and communications teams to source and develop content that resonates with key audiences—from consumers to partners to policymakers
• Analyze performance metrics to optimize content, grow reach, and increase engagement
• Stay ahead of platform trends, algorithm changes, and emerging technologies to keep Wing’s social media presence innovative and relevant
• Monitor conversations and manage community engagement with responsiveness, authenticity, and care
• Support the development of executive social media profiles and thought leadership campaigns
• Collaborate with external partners, influencers, and agencies as needed to amplify Wing’s message and extend reach
• Contribute to real-time opportunities, campaigns, and events with rapid response content and coordination

Benefits

• $111,000 — $172,000 USD
• Bonus
• Equity