Social Media Strategist

Summary

Join our team as a Social Media Strategist for the Beauty unit! Develop and execute a comprehensive social media strategy aligned with brand values and business goals. Create engaging content across various channels, providing insights to Social Media Coordinators for weekly planning. Grow our following, reach, and engagement through data-driven analytics and rapid iteration. Collaborate with influencers and the Customer Care team to maintain positive social media interactions. Manage The Spa Dr. podcast operations and support the Brand Ambassador program with dedicated social media strategies. This role requires a proven track record of success and exceptional communication skills.

Requirements

• Proven track record of growing brand presence and a minimum of 5-7 years of experience as a Social Media Strategist or Social Media Manager
• Possess exceptional creativity and ability to develop compelling stories that connect our brand and products with beauty trends, seasonality, and current events
• Excellent written and verbal communication skills are a must, as it is necessary to actively engage with our community through events and ongoing live communications
• Extroverted personality to allow interaction with the audience
• Proficiency in utilizing analytics to optimize creative content and demonstrate performance
• Self-starter who can manage their own workflow and projects
• Problem solver who thrives in a dynamic environment

Responsibilities

• Develop a social media strategy aligning with our brands' values, business goals, and Trafilea social handles
• Create a content strategy for each social channel, focusing on producing engaging content that differentiates each channel and increases our following
• Ensure all social media tasks or deliverables for the day are done in a timely and correct manner
• Provide concrete and specific content ideas, insights, and findings to Social Media Coordinators to ensure they consider them in their weekly content planning
• Establish a unique and recognizable brand voice by crafting compelling, inspiring, and honest copy for social media posts, content, and live events
• Plan, lead, and execute strategies to grow our following, reach, and engagement, while building a distinct community
• Fill out social media tactics on Special Sales and Product Launches SOSTACs
• Utilize data-driven analytics to track key performance indicators (KPIs), generate valuable insights, and rapidly test and iterate to evolve our social strategy
• Take ownership of content success metrics and analytics, consistently tracking and measuring results, gathering insights, and optimizing content for conversion. Update Asana Goals on a weekly basis and create Asana Project Updates on a monthly basis
• Maintain communication and collaborate with our network of influencers and brand ambassadors through user-generated content (UGC), unique content partnerships, and activations
• Have weekly tactical meetings with Social Media Coordinators and Brand Manager to tackle blockers, concerns, upcoming projects or tasks or strategic matters
• Identify trends and ongoing opportunities to ensure that our brands remain part of relevant conversations
• Coordinate with the Customer Care team to provide a positive social media experience, maintaining the appropriate tone for each brand and channel
• Support the Brand Ambassador program with a dedicated social media strategy to increase recruitment efforts