Social Media Strategist

Summary

Join our team as a Social Media Strategist for the Beauty unit, where you will develop and execute a comprehensive social media strategy that aligns with our brands' values and business goals. As a key member of our team, you will create tailored content strategies for each social channel, produce engaging content, and ensure timely completion of all social media tasks.

Requirements

• Proven track record of growing brand presence and a minimum of 5-7 years of experience as a Social Media Strategist or Social Media Manager
• Possess exceptional creativity and ability to develop compelling stories that connect our brand and products with beauty trends, seasonality, and current events
• Excellent written and verbal communication skills are a must, as it is necessary to actively engage with our community through events and ongoing live communications
• Proficiency in utilizing analytics to optimize creative content and demonstrate performance
• Self-starter who can manage their own workflow and projects
• Problem solver who thrives in a dynamic environment

Responsibilities

• Develop a social media strategy aligning with our brands' values, business goals, and Trafilea social handles
• Create a content strategy for each social channel, focusing on producing engaging content that differentiates each channel and increases our following
• Ensure all social media tasks or deliverables for the day are done in a timely and correct manner
• Provide concrete and specific content ideas, insights, and findings to Social Media Coordinators to ensure they consider them in their weekly content planning
• Establish a unique and recognizable brand voice by crafting compelling, inspiring, and honest copy for social media posts, content, and live events
• Plan, lead, and execute strategies to grow our following, reach, and engagement, while building a distinct community
• Fill out social media tactics on Special Sales and Product Launches SOSTACs
• Utilize data-driven analytics to track key performance indicators (KPIs), generate valuable insights, and rapidly test and iterate to evolve our social strategy
• Take ownership of content success metrics and analytics, consistently tracking and measuring results, gathering insights, and optimizing content for conversion. Update Asana Goals on a weekly basis and create Asana Project Updates on a monthly basis
• Maintain communication and collaborate with our network of influencers and brand ambassadors through user-generated content (UGC), unique content partnerships, and activations
• Have weekly tactical meetings with Social Media Coordinators and Brand Manager to tackle blockers, concerns, upcoming projects or tasks or strategic matters
• Identify trends and ongoing opportunities to ensure that our brands remain part of relevant conversations
• Coordinate with the Customer Care team to provide a positive social media experience, maintaining the appropriate tone for each brand and channel
• Support the Brand Ambassador program with a dedicated social media strategy to increase recruitment efforts