Social Media & Video Specialist

Summary

Join Boldin as a Social Media & Video Specialist and drive our content strategy across social platforms and YouTube. This hybrid role combines social media management, content creation, and video production to engage our audience with high-quality, informative, and visually compelling content. We are seeking a passionate individual with a proven track record of growing brands through social media and video content, who is knowledgeable in personal finance and self-improvement. This is a remote position.

Requirements

• A passion for and deep knowledge of personal finance and self-improvement
• 2-5 years of experience managing social media and video content for a brand, startup, or agency
• Strong understanding of social media platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok, Reddit, YouTube, etc.)
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, or similar
• Experience creating educational, explainer, or storytelling-driven content (finance industry a plus)
• Knowledge of YouTube algorithms, SEO, and audience engagement strategies
• Graphic design skills (Canva, Adobe Suite) for creating visually appealing content
• Excellent copywriting and storytelling skills, with a keen sense of brand tone
• Hands-on experience with social media management tools
• Ability to analyze metrics and trends to inform content decisions

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with Boldin’s brand and marketing goals
• Plan, create, and schedule engaging, high-quality content (graphics, videos, and written posts) for LinkedIn, Twitter, Instagram, Facebook, Reddit, TikTok, and YouTube
• Optimize posting schedules based on data-driven insights to maximize reach and engagement
• Write captivating captions, headlines, and call-to-actions tailored to each platform
• Monitor and engage with followers, influencers, and industry conversations to build a loyal community
• Proactively respond to comments, messages, and mentions while maintaining Boldin’s brand voice
• Ideate, produce, and edit high-quality, engaging videos for YouTube and social media, including tutorials, explainers, interviews, and thought leadership content
• Collaborate with the content team to create compelling video scripts and direct talent for impactful video delivery
• Design eyecatching thumbnails, animations, and motion graphics to enhance video engagement
• Manage color correction, audio balancing, and other postproduction enhancements to maintain a polished final product
• Implement YouTube SEO best practices, including keywordrich titles, descriptions, and tags
• Research and apply trending topics, formats, and styles in the finance and fintech space
• Analyze video performance metrics and make data-driven recommendations for improvement
• Track and report on key social media and video performance metrics (follower growth, engagement, reach, conversions, video watch time, retention rates, etc.)
• Use analytics tools (Meta Business Suite, Twitter Analytics, Google Analytics, Sprout Social, YouTube Studio, etc.) to measure success and optimize strategy
• Conduct A/B testing on content types, posting times, and ad creatives to refine engagement strategies
• Stay updated on emerging social media and video trends to recommend new opportunities for growth

Preferred Qualifications

• Experience in fintech, personal finance, or financial services
• Familiarity with influencer marketing and partnerships
• Basic animation and motion graphics skills
• Experience with YouTube analytics and A/B testing strategies
• CFP license or deep experience in personal finance or life coaching is a plus

Benefits

• Opportunity to shape and grow Boldin’s digital presence and video content
• Work in a fast-paced, innovative environment with a passionate team
• Flexible working arrangements based on candidate strengths and availability