Remote Specialist, Campaign Management
at Influential
Influential
๐ต $70k-$80k
๐Remote - United States
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Summary
Join our team as a Specialist in Campaign Management and play an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. As a key member of our Campaign Management team, you will implement the day-to-day creator strategy and campaign execution for our clients.
Requirements
- 3+ years of experience working in digital, advertising, or influencer marketing
- Experience managing and coordinating projects in a fast-paced/startup environment
- Established and extensive network of managers/agents or Influencer contacts
- Sourcing experience that extends beyond social; youโre comfortable sourcing specialty talent including musicians, actors, business/tech, foodies, gamers, chefs, etc
- Strong writing skills with the ability to compose client-facing collateral
- You can navigate the nuances of a diverse portfolio of luxury clients across Beauty, CPG, Fashion, Hospitality, Lifestyle, and Travel
- Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures
- In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
- Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
- Continuous education on the latest trends and innovations within the world of social
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
- Bachelorโs degree or equivalent experience
Responsibilities
- Be accountable for the overall success of Influential's social campaigns
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
- Liaise between the campaign management team and other key internal groups on each account (Account Management, Creative, Strategy & Analytics, Operations) to ensure client needs are being met
- Strategically identify creators of all kinds (lifestyle, luxury, families, athletes, celebs, small business owners, artists, designers, makers, etc.) for participation in a variety of travel-focused and experiential campaigns
- Leverage data and insights to thoughtfully position recommended creators to clients in a way that maximizes ROI and achieves brand/client KPIs
- Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
- Oversee Influencer โcastingโ, negotiation, contracting and content management across different brand campaigns
- Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
- Well versed in the influencer marketing space or strong interest in the industry
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
Benefits
- Remote company - work from home!
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- Fully vested 401(k) matching
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