Collectively is hiring a
Sr. Digital Marketing Analyst

Summary

The job is for a Senior Digital Marketing Analyst at Collectively, a global leader in influencer marketing. The role involves leading data analysis, client reporting, paid social planning and buying, thought leadership, and vendor innovation support. The candidate should have at least 5 years of experience in data analytics, digital marketing, or data science, with proven client services expertise.

Requirements

• At least 5 years of experience in data analytics, digital marketing, or data science
• At least 2 years of senior-level project ownership and delegation
• Proven client services expertise, with experience managing communications to senior leaders
• Strong understanding of social media space and the latest digital marketing KPIs and processes
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Proven ability to derive insights from multiple complex data sets
• Advanced skills in Google Sheets/Excel

Responsibilities

• Lead the analysis of data to support client reporting deliverables
• Lead client conversations around campaign performance, in collaboration with the cross-functional team
• Develop client-specific reporting models based on program KPIs, and clearly communicate the rationale
• Oversee campaign set-up and maintenance using our suite of data collection and management tools
• Oversee the customization and maintenance of dashboards and reporting tools to measure program-specific KPIs
• Prepare slides and other visualizations to communicate key data points
• Contribute to the consistent development of our aggregate reporting database
• Contribute to the delivery of benchmarks, trends, and other insights from reporting database
• Co-lead the compilation of quarterly and annual aggregate reports
• Work closely with account management colleagues to develop paid social strategies and targets
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
• Manage optimization of campaigns to ensure performance targets are hit
• Drive research and development to consistently evolve how we analyze and report on our programs
• Develop new metrics to better illustrate the efficacy of our programs as additional data points become available
• Help manage key vendors, including QA and new feature development and implementation

Benefits

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• WeWork All Access Membership
• Flex Fridays
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday Floating Holiday