Staff Product Designer

Summary

Join Gusto as a Staff Product Designer and play a pivotal role in enhancing the onboarding experience for our diverse customer base. You will design a personalized onboarding experience, collaborate with cross-functional teams, develop impactful NUX patterns, and optimize the customer journey. Leverage your expertise in UX, systems thinking, service design, and content design to create seamless and intuitive onboarding processes. You will work with design systems to ensure consistency across multiple products and maintain a high standard of excellence in all aspects of design. This role requires 8+ years of experience in full-stack design with a strong focus on onboarding and systems thinking. Gusto offers competitive compensation packages with a strong emphasis on equity-based compensation.

Requirements

• 8+ years of experience in full-stack design, with a strong focus on onboarding and/or funnel optimization, and systems thinking
• Proven experience designing onboarding experiences, particularly for B2B or SaaS products, guiding users through setup, activation, and engagement across multiple interconnected products
• Expertise in mapping and simplifying complex workflows, considering various touchpoints across devices, channels, and organizational roles
• Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users, with the ability to design for their unique goals and workflows
• Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success
• Demonstrated ability to leverage research and analytics coupled with qualitative insights to inform strategies and optimize user journeys
• Familiarity with service design principles and experience creating cohesive multi-product ecosystem experiences
• Experience with design systems, ensuring scalable and consistent design patterns
• Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction
• Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives
• Track record of mentoring and coaching other designers

Responsibilities

• Design a personalized onboarding experience: Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products
• Collaborate across teams: Partner with Growth Leads, Mobile, Core Experiences, Sales, Marketing, and product teams to craft an end-to-end journey that considers various channels, device types, and service design elements
• Develop impactful NUX patterns: Design and implement user experiences that simplify product adoption, leveraging interactive design elements such as product tours, tooltips, and hands-on tutorials
• Optimize the journey: Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value
• Ensure consistency: Work with design systems to create scalable, adaptable onboarding components that maintain consistency across multiple products
• Holistic service design: Design with marketing, sales, and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation
• Commitment to craft: Maintain a high standard of excellence in UX, systems-thinking, service design, and content design, ensuring all solutions are both functional and elegant

Preferred Qualifications

• Experience designing NUX experiences tailored to first-time users and returning customers adopting additional features or products
• Skilled in creating cross-product experiences and ensuring cohesive NUX patterns across offerings
• Expertise in interactive design for engaging onboarding experiences
• Familiarity with industries such as HR, Payroll, Healthcare, or Fintech

Benefits

• Competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto)
• Our cash compensation range for this role is $147,000/yr to $199,000/yr in Denver & most remote locations, and $179,000/yr to $221,000/yr in San Francisco, Seattle & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)