Staff Product Manager - Growth

Summary

Join ZenBusiness as a Growth Product Manager and lead the development of our LLC and corporation funnels. You will be responsible for identifying growth opportunities, optimizing conversion rates, and driving customer acquisition. This role requires a strong understanding of product-led growth techniques, online customer acquisition, and conversion rate optimization tactics. You will work closely with design and engineering teams to implement new features and enhancements, and you will be responsible for managing a 3-month rolling roadmap. This is a remote position reporting to the VP of Product.

Requirements

• 8+ years experience in Product role managing the web presence and conversion rate optimization efforts at a direct to consumer (D2C) business
• High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment
• A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement
• Solid understanding of growth strategies such as A/B testing, funnel optimization, and lifecycle marketing, with a focus on using these tactics to drive measurable impact
• Highly skilled in data analysis and able self-serve analytics needs with SQL, Google Analytics, and Mixpanel
• Track record of successfully leading Agile scrum teams with a proven ability to execute projects on-time

Responsibilities

• A/B testing & experimentation: Lead experimentation efforts with Product & Engineering to test new features & UX optimizations that improve the conversion rate of visitors who start our funnel
• Checkout & payment acceptance optimization: Streamline our checkout flows by eliminating cognitive load and ensuring customers can complete purchases with their preferred payment method—whether that’s credit card, Apple Pay, Google Pay, or other device-optimized options. Act as a thought leader across the company when it comes to checkout and payment acceptance
• Lead to conversion rate optimization: Test and iterate on tactics that help drive leads to customers by leveraging digital (email, SMS, in-app notifications) and human-assisted touchpoints (e.g., scheduled sales calls)
• Design & Eng portfolio leadership: Independently guide design and engineering teams to plan and execute enhancements that accelerate customer acquisition
• Feature prioritization & roadmap ownership: Manage a 3 month rolling roadmap. Collaborate with marketing peers to ensure the journey to becoming a customer aligns with our brand strategy and messaging
• Data analysis & product insights: Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance. Ensure that features added to the funnel either materially improve key performance metrics or maintain the status quo
• Customer research: Actively engage customers and tap into stakeholder knowledge on customer feedback through surveys, user testing, and in-house AI models to drive continuous improvement in website experience
• Competitive research: Keep a pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times. Use learnings to inform what we do in experimentation & new traffic / customer acquisition opportunities

Preferred Qualifications

• Start up experience
• Familiarity with Microsoft Clarity, Mixpanel, and Tableau
• Experience working with API providers and microservices
• MacOS and G-Workspace knowledge

Benefits

• Medical, vision, dental, disability, and life insurance
• Parental and military leave
• Employee assistance program
• 401k + match
• Annual bonus
• Pet insurance
• RSUs
• Paid parking*
• 10 paid holidays