Strategy And Analytics Associate

Summary

Join Influential, the world's largest influencer marketing company by revenue, as an Associate, Strategy & Analytics! You will leverage data to drive campaign optimizations and business outcomes, working directly with internal stakeholders. This remote position offers flexible time off, competitive compensation, and comprehensive benefits. Responsibilities include campaign performance analysis, sentiment analysis, social listening, and market research. The ideal candidate possesses a bachelor's degree or equivalent experience, 1+ years of agency experience, and strong analytical skills. Passion for social media and influencer marketing is a plus.

Requirements

• Possess a Bachelor’s degree or equivalent experience
• Have 1+ years of agency experience in agencies, consulting, or previous analytics roles
• Demonstrate strong proficiency in Microsoft Excel (spreadsheet formatting, pivot tables, vlookups) and Google Suite
• Be a strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment
• Be self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
• Possess excellent written and verbal communication skills, including the ability to interact professionally with internal and external stakeholders
• Be knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and Twitch
• Stay up to date on the latest trends and innovations in the social realm
• Thrive within a dynamic and evolving environment, and be competent at generating process and structure where none exists

Responsibilities

• Conduct campaign performance analysis using Traackr to export, aggregate, and interpret data
• Perform campaign sentiment analysis, reporting on drivers of positivity and/or negativity
• Conduct social listening analysis using tools like Brandwatch, Infegy, Netbase, TalkWalker, etc., to analyze mentions, sentiment, consumer cohorts, and trends
• Conduct market research using tools like Global Web Index and Statista to provide actionable insights and recommendations

Preferred Qualifications

• Have experience at a marketing-tech or media start-up
• Be passionate about social media and/or influencer marketing

Benefits

• Remote work from home
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team