Student Field Research Executive

Student Field Research Executive

Objective: To discover and identify hyper-local FMCG brands, cement, TMT bars, and building materials companies across districts in Tamil Nadu, Andhra Pradesh, and Kerala.

Key Responsibilities:

• Conduct field research by making daily visits to grocery stores, local supermarkets, and other relevant outlets.
• Document and make note of FMCG brands in various categories:
  • Kitchen products (spices, masalas, oils, grains)
  • Food & Beverage (packaged food/beverages, cold drinks, milk, candies, snacks, sweets, juices, ice creams, coffee, meat, etc.)
  • Household utility products (cleaning liquids, laundry detergents, air fresheners, disinfectants, insect repellents)
  • Toiletries (soaps, shampoos, shaving items, skin creams, dental care products)
  • Health & Wellness (OTC medicines, health drinks)
• Interact with store owners to gather information on distribution and sales of these products, including:
  • Brand age
  • Location of headquarters
  • Monthly sales volume
  • Distribution across Taluks
• Capture photos of promotional materials such as point-of-sale collateral, wall paintings, hoardings, hand notices, etc.
• Identify leads from advertisements on local cable TV channels.

Lead Qualification:

• Research brands further online to gather additional information including websites and contact details
• Contact brands/companies to obtain contacts of individuals supervising branding, marketing, or owners

Duration: 4 weeks

Sample Leads:

• GK Dairy, based in Kumbakonam - www.tamilmilk.com
  • Products: Dairy products under the brand name Tamil.
• Artos, based in East Godavari - Artos Soft Drinks
  • Products: Soft drinks since 1919.
• Kurnool Oil, based in Kurnool - kurnooloilsdamodara.com
  • Products: Range of cooking oils.

Requirements:

• Currently pursuing studies or recently graduated in business, marketing, or related fields
• Excellent communication and interpersonal skills
• Ability to work independently and diligently
• Detail-oriented with strong organizational skills
• Comfortable traveling within designated districts in Tamil Nadu, Andhra Pradesh, and Kerala
• Access to a smartphone for capturing photos and conducting online research

Benefits:

• Gain hands-on experience in field research and market analysis
• Opportunity to contribute to the growth of local businesses and industries
• A certificate of internship from India’s leading digital cinema technology company