Trade Analytics Manager

Summary

Join OLIPOP as a Trade Analytics Manager and optimize trade spend, improve promotional effectiveness, and drive sustainable growth. Collaborate with Sales, Finance, Marketing, and RGM teams, translating data into actionable insights for pricing and promotion strategies. Analyze trade promotion performance across key retailers and channels, build promotional ROI models, and develop dashboards tracking trade investment. Support the RGM team in identifying market opportunities and competitive threats. Partner with Sales and Commercial Teams to develop customer-level promotional strategies. Work cross-functionally to align on trade investment and forecast accuracy. Evaluate and implement future trade optimization tools and help refine OLIPOP's long-term pricing and promotional strategies. This role reports to the Director, Revenue Growth Management and offers a competitive salary of $95,000-$110,000.

Requirements

• 4-7 years of experience in trade analytics, revenue management, category management, or FP&A (CPG experience preferred.)
• Strong analytical skills with experience in Tableau, Power BI, and/or SQL
• Intermediate proficiency in Excel including- Power Query, XLookup, VLookup, pivot tables, macros (ideal)
• Familiarity with syndicated data sources (Circana, Nielsen, SPINS, etc.) and retailer POS systems (Nielsen analysis experience preferred, Numerator ideal)
• Ability to simplify complex data into actionable insights for non-technical audiences
• Strong communication skills and the ability to collaborate across cross-functional teams
• A passion for continuous improvement, curiosity, and a proactive mindset

Responsibilities

• Analyze trade promotion performance across key retailers and channels (e.g. Grocery, Mass, Club, Natural, etc.)
• Collaborate with Sales, Marketing, and Finance to evaluate trade promotion effectiveness across major channels and retailers, driving data-informed decisions
• Build and maintain promotional ROI models and post-event analytics to evaluate lift, efficiency, and incrementality
• Develop dashboards and tools that track trade investment, promotion cadence, and pricing architecture
• Support the RGM team in identifying white space, competitive threats, and performance trends
• Partner with Sales and Commercial Teams to prepare customer-level promo strategy and align on tactics that drive profitable growth
• Work cross-functionally with Finance and Commercial Planning to align on trade investment guardrails and forecast accuracy
• Assist in the evaluation and implementation of future trade optimization tools (e.g. TPM, TPO, AI-based platforms.)
• Help shape and refine OLIPOP’s long-term pricing and promotional strategies

Preferred Qualifications

Experience using (ideally implementing) Trade Promotion Optimization (TPO) tool or offer testing platforms Eversight

Benefits

$95,000-$110,000