Trade Marketing Manager

Summary

Join Nutrabolt as their Trade Marketing Manager and manage retail marketing efforts, develop programming, and support the AU/NZ National Marketing Manager in focusing on velocity driving activities. Develop strategic plans and targets, oversee annual marketing plans for various channels, attend retail account calls, track shopper marketing trends, and work cross-functionally to align marketing activities. Drive cross-functional collaboration, provide recommendations for disruptive programming, maximize opportunities to drive sell-in and sell-through, work with internal and external partners, build relationships with external partners, report on programming performance, support international business development, and partner with internal teams. Manage annual budgets and report performance against targets. This role offers participation in the Nutrabolt Bonus Plan and is eligible for a hybrid remote work environment.

Requirements

• Bachelor’s degree preferred in marketing or related field
• 5+ years’ experience in trade, shopper, and/or field marketing
• Highly developed leadership skills and management experience
• Proven team player with an ability to develop quality cross-functional relationships
• Ability to thrive in a dynamic, fast-paced environment under pressure
• Superior critical thinking, analytical and problem-solving skills
• Strong communication skills, being comfortable with presenting / public speaking
• Computer proficiency in Microsoft Word, Excel and Outlook
• Ability to travel and necessary to the business

Responsibilities

• Develop strategic plan and targets, which underpin business and marketing goals. Ensure these targets are met and regularly report performance against targets to the AU/NZ National Marketing Manager and SVP of International
• Oversee the development of annual marketing plans for Food, Drug, Mass, Convenience and Specialty channels. Ensure these plans excite our key retail partners, drive velocity, engage our target consumers, bring our brand stories to life, and support new product launches
• Attend retail account calls, in person and virtually, pitching customized programming
• Track and communicate shopper marketing trends, insights, and best practices
• Work cross-functionally to ensure shopper marketing activities align and compliment functional (Field, Athlete/ Influencer, Social, Digital) marketing programs, forming a cohesive and complimentary marketing approach
• Drive cross-functional collaboration, with a particular focus on forming close partnerships with the Field Sales and National Accounts teams
• Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail; overseeing the planning, development, execution and tracking of these activities
• Maximize opportunities to drive sell-in and sell-through, including: commercialization decks, annual plans and programming
• Work closely with internal and external business partners to craft selling stories that differentiate our brands
• Build and nurture valuable relationships with external partners including distributors and key customers, particularly within their marketing departments
• Report on programming performance, sharing both analytical insights and key takeaways, applying learnings to future programming
• Support international beverage and powder business development in conjunction with its growth
• Partner with peers and other internal partners (Innovation, Marketing team, Finance, and Supply Chain) to ensure projects meet milestones and budgets/ROI
• Develop and manage annual budgets

Preferred Qualifications

Experience working with Consumer-Packaged Goods preferred

Benefits

• We offer 4 weeks of annual leave
• We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account