Xometry is hiring a
User Marketing Manager

Summary

Join our team at Xometry as we power the industries of today and tomorrow by connecting people with big ideas to manufacturers who can bring them to life. As a User Marketing Manager, you will manage acquisition and retention for user marketing for Thomasnet, playing a key stakeholder role in the retention and growth of buyers coming to search on Thomas.

Requirements

• 7+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting
• BA/BS degree with a strong academic record
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
• Proficiency in advertising platforms (Google, Facebook, LinkedIn)
• Experience executing customer marketing plans in a digital marketplace
• Experience working cross-functionally with operations, sales, product and services teams
• Excellent communication, writing and presentation skills, with high attention to detail
• Demonstrated ability to define/undertake work assignments with minimal supervision
• Data/ROI driven and not afraid to own their own revenue related KPIs
• History of teamwork and willingness to roll up one’s sleeves to get the job done
• Solid experience in project management skills, with ability to organize and prioritize
• Experience with creating user flows and managing customer experience through different channels of communication
• Experience identifying customer success stories and execution of campaigns to promote them
• A willingness to think creatively, test frequently and learn from failures

Responsibilities

• Create, optimize, and evolve marketing strategies to grow user traffic and evaluation sessions on Thomasnet
• Identify the target audience and assess outreach strategies and channels
• Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns, measure results, and make recommendations
• Develop campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Achieve campaign objectives/KPIs and develop strategic plan to deliver
• Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal buyer experience
• Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do