Growth Marketing Manager

Summary

Join Lifebit's marketing team as the Growth Marketing Manager and lead the charge in market expansion. You will be responsible for driving net-new revenue by generating qualified leads and managing a small team. This role demands a strategic, data-driven approach with a focus on optimization. You will manage the marketing tech stack, collaborate with cross-functional teams, and oversee growth reporting and analytics. The ideal candidate possesses a Bachelor's or Master's degree, significant experience in growth marketing for B2B SaaS companies, and a proven track record of success. Lifebit offers a competitive salary, a fully remote position based in Greece, and a personal budget for professional development.

Requirements

• A Bachelors or Masters degree from an accredited University
• 3-5 years of experience in developing and deploying strategies to sustainably acquire and retain high-value customers
• 3 years or more in growth marketing, demand generation or user acquisition for B2B SaaS companies
• A track record of building and optimizing high-performing growth strategies, along with a firm grasp of up-to-date growth best practices
• A data-driven and analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytics tools
• Humility, creativity and resourcefulness—crafting and testing strategies that are most effective for Lifebit’s specific goals and context
• A deep understanding of search engine optimization, implementing best practices to enhance organic reach and visibility
• Experience developing and executing multi-channel go-to-market strategies
• Experience with marketing automation and other relevant software tools
• In-depth knowledge of current growth marketing trends and best practices
• Outstanding communication and interpersonal skills

Responsibilities

• Develop and oversee a comprehensive growth strategy to drive measurable revenue impact
• Create and execute demand generation strategies to increase qualified pipeline
• Own key aspects of the website design & execution, digital campaigns, SEO, content marketing, social and advertising
• Own and manage key aspects of our marketing tech stack
• Collaborate with cross-functional teams to align marketing efforts with Sales, Product Management and Client Success and shape our marketing strategy
• Manage growth reporting and analytics and consistently monitor KPIs across the business to ensure success of campaigns
• Evaluate frequently the user journey to ensure maximum efficiency and effectiveness
• Oversee, test and optimize paid Marketing spend

Preferred Qualifications

• A Masters degree in marketing and/or Business Administration
• Startup and scaleup experience
• Ideally in the life sciences sector
• Experience with AI tools

Benefits

• Competitive salary
• Fully remote position (based in Greece)
• ��1,000 per year personal budget for professional development ie Conferences, events, and training resources
• An international and diverse team
• Exposure to problems and applications in the cloud, data analysis, ML, life sciences, and big data fields
• Flexibility for remote work