Airalo is hiring a
User Retention Campaigns Specialist

Summary

The job description is for a Full-time User Retention Campaigns Specialist at Airalo. The role involves creating and implementing retention campaigns to improve customer retention and customer lifetime value. The position is remote-first and offers various benefits.

Requirements

• A minimum of 2-3 years experience in planning and executing marketing campaigns with proficiency in CRM tools such as Clevertrap/Moengage/Braze/etc
• Strong analytical skills, hands on experience with Excel and data visualization
• Experience creating audience segmentation, visual reports, and ad hoc analysis
• Experience in mobile analytics on different platforms (e.g. GA4, Firebase, Adjust)
• Perfect verbal and written communication skills in English

Responsibilities

• Developing and managing campaign calendars and schedules to ensure timely execution, using various channels such as push notifications, email and automated journeys
• Collaborating with cross-functional teams to optimize retention campaigns
• Working closely with our Product, Engineers and Creative Designers to elevate communications
• Monitoring campaign performance and reporting on key metrics, including customer retention, engagement, and revenue
• Continuously test (A/B testing) and optimize campaigns to improve results
• Stay up-to-date on industry trends and best practices in retention marketing; Constantly learning new ways to utilize common industry tools of choice (e.g. CleverTap or Braze)
• Doing data analysis, user segmentation, and reporting as needed
• Working closely with our Growth, Product and Support teams to gather insights from our users and suggest improvements

Preferred Qualifications

• Prior experience and training in neuromarketing
• Prior experience in mobile app marketing
• Certificates and courses in data & analytics, digital marketing and research methods
• Understanding of technical languages (e.g. SQL, HTML, CSS, etc.)
• Prior work experience in telecommunications or travel industry
• Knowledge of eSIM and GSMA related technologies and services

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination