Remote Email Marketing Specialist

Summary

The job description is for an Email Marketing Specialist role that requires developing and executing advanced email marketing strategies, managing campaigns, refining segmentation strategies, optimizing automation workflows, analyzing campaign performance, collaborating with other departments, and staying updated on email marketing trends. The ideal candidate should have extensive experience with major email marketing platforms, proficiency in analytics, excellent project management skills, strong writing and editing skills, knowledge of HTML/CSS for email design, and a bachelor's degree in Marketing, Business, Communications or related field with at least 3 years of experience in email marketing. The position is fully remote.

Requirements

• Extensive experience with major email marketing platforms, preferably HubSpot
• Strong understanding of customer segmentation, database management, and email technologies
• Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong writing and editing skills with attention to detail
• Excellent customer service skills
• Organizational and time management skills
• Superior verbal and written communication skills
• Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation

Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement
• Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation
• Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates
• Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
• Oversee and lead the execution of all email campaigns via HubSpot platform
• Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization
• Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices
• Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
• Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
• Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program

Preferred Qualifications

Knowledge of HTML/CSS for email design preferred

Benefits

• Position is fully remote
• Ability to accommodate multiple time zones with primary ET (EST/EDT)