Vice President, Demand Generation

Summary

Join Syndigo as our Vice President of Demand Generation and lead a team in driving demand across all verticals. This comprehensive role involves overseeing marketing channels, operations, and the website, contributing significantly to the company's success. You will be responsible for delivering marketing-sourced ARR pipeline, leading demand generation channels, and managing the marketing budget efficiently. The ideal candidate possesses extensive B2B demand generation experience in software companies, strong leadership skills, and expertise in modern martech stack. This is a high-impact role with a competitive salary and benefits package.

Requirements

• 15+ years’ experience in B2B demand generation for software companies
• Bachelor’s degree (required; MBA a plus)
• Proven experience driving ARR pipeline
• Experience supporting complex B2B sales organizations
• Experience driving demand across segments: SMB, Mid Market, Enterprise; and across types: new logo, customer
• Exceptional proven collaboration and good relationships with Sales organizations
• Excellent written and verbal communication skills
• Experience with modern martech stack
• Marketo and Salesforce expertise. In Salesforce, must be able to create reports & dashboards, and work with the campaign, contact, account, and opportunity objects
• Responsible and ROI-driven budget manager
• Strong and inspirational leader unafraid to roll up sleeves
• Account-Based Strategy / ABM experience
• Knowledge of and experience using SiriusDecisions best practices

Responsibilities

• Lead team of 8 FTEs and several agencies
• Deliver marketing-sourced ARR pipeline to achieve company bookings plan
• Source and influence closed/won ARR
• Lead all demand generation channels, including tradeshows, paid digital, webinars, email nurtures, content syndication, and more
• Lead our account-based strategy / ABM
• Define optimal marketing mix to achieve pipeline and bookings goals by segment: SMB, Mid Market, Enterprise
• Manage budget efficiently and proactively
• Relentlessly evaluate ROI on programs: cut underperformance, invest more in overperformance, try new things
• Manage marketing programs calendar and ensure flawless execution across channels
• Leverage an integrated B2B marketing strategy using best practices from SiriusDecisions and cutting-edge B2B marketing trends and strategies
• Own and optimize our marketing tech stack, including proactive use of genAI
• Own reporting cadence: weekly, monthly, quarterly key metrics reviews
• Partner closely with BDR and Sales organizations to ensure messaging alignment and lead follow-up
• Partner closely with product and content marketing, and field enablement
• Lead website strategy and day-to-day execution

Preferred Qualifications

• Experience marketing in the commerce or product experience management space a plus
• Proven experience building high-performing teams
• Key qualities include: creative, high energy, articulate and poised communicator, high integrity, strong work ethic

Benefits

• Competitive health insurance benefits
• PTO and volunteer time off
• Employer-paid short- and long-term disability
• Parental and adoption leave
• 401(k)
• Tuition reimbursement
• Bonus Eligible