Vice President Of Marketing

Summary

Join Carbon Direct, a purpose-driven carbon management firm, as their VP of Marketing. You will lead and develop a comprehensive marketing strategy aligned with the company's mission and commercial objectives. This role requires a strategic thinker who can translate complex decarbonization science into compelling messaging. You will oversee various marketing functions, including brand positioning, content marketing, and demand generation. The ideal candidate possesses extensive experience in marketing, ideally within the climate or sustainability sector, and a deep understanding of the carbon management landscape. Collaboration with cross-functional teams is crucial for success. Carbon Direct offers a competitive salary and a robust benefits package.

Requirements

• Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field
• Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives
• Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities
• Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy
• A data-driven, analytical approach to marketing strategy, performance measurement, and optimization
• Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams
• Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact

Responsibilities

• Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth
• Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities
• Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact
• Advance Carbon Direct as the leading voice in carbon management, positioning the company as a trusted, science-driven authority and ensuring that our expertise resonates with the right audiences
• Drive dissemination of high-quality thought leadership content, reports, and industry insights that not only educate key stakeholders but drive commercial engagement and market influence
• Ensure brand consistency and messaging alignment across all touchpoints while maintaining flexibility to evolve with the business
• Craft a market-relevant content strategy to deliver compelling white papers, blogs, reports, and case studies–translating complex decarbonization solutions into clear, actionable insights for enterprises, policymakers, and other key stakeholders
• Collaborate with all teams to tailor product positioning for Carbon Direct’s services and technology solutions, ensuring alignment with existing and forecasted market demand
• Develop and execute market-informed, strategic marketing campaigns that drive awareness, engagement, and conversion—ensuring all efforts are aligned with business objectives and emerging opportunities
• Build and optimize data-driven performance marketing initiatives, tracking key KPIs to ensure commercial impact and continuous improvement
• Partner closely with client engagement leadership to drive pipeline growth, enhance lead nurturing, and ensure marketing efforts translate into measurable business outcomes
• Elevate Carbon Direct’s presence by building out a proactive, strategic PR approach that positions the company as a trusted authority in carbon management, building on the content generated from across the organization
• Develop and execute a cohesive events strategy to ensure our participation in key industry discussions is intentional, high-impact, and aligned with business objectives
• Drive thought leadership by securing speaking opportunities, media placements, and strategic collaborations that amplify our expertise and influence
• Represent Carbon Direct at conferences, industry panels, and climate policy discussions—not just as a participant but as a key voice shaping the conversation

Benefits

• Comprehensive nationwide medical, dental, and vision coverage
• Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's
• 16 weeks of fully paid parental and family leave with no tenure requirement
• Remote-friendly work culture with annual company-wide retreats
• Reimbursement for your work-from-home setup and monthly work-from-home stipend