Vice President of Marketing

Summary

Join Kellermeyer Bergensons Services (KBS) as their Vice President of Marketing! This remote role, with about 15% travel, offers a competitive salary of $240K-$260K plus an incentive plan. As a strategic leader and strong communicator, you will drive growth, enhance brand visibility, and protect KBS's reputation. You'll develop and execute integrated marketing strategies, manage internal and external communications, and collaborate with various teams and agencies. This pivotal role requires strong leadership, marketing expertise, and a proven track record of success. KBS offers a comprehensive benefits package.

Requirements

Bachelor’s degree required

Responsibilities

• Oversee internal and external communications, ensuring consistency in messaging across all channels, including media relations, employee communications, partner communications and corporate announcements
• Lead the development and execution of corporate communications strategies that align with business objectives and enhance the company’s reputation in the marketplace
• Lead the development and execution of comprehensive marketing strategies across digital, social media, client events and tradeshows, and other channels
• Oversee brand management, ensuring consistency in brand voice, messaging, and positioning across all platforms
• Manage crisis communications and supporting plans to manage and mitigate reputational risks
• Lead communication strategies during a crisis, ensuring timely, transparent, and accurate messaging to all stakeholders (employees, customers, media, investors, etc.)
• Work cross-functionally with legal, HR, and executive teams to manage sensitive issues and protect the company’s image
• Provide counsel and strategic advice to senior leadership during high-stakes communications situations
• Drive demand generation strategies and lead generation programs that support business objectives and fuel revenue growth
• Analyze sales data to identify gaps in the sales funnel and create targeted marketing initiatives that drive demand generation and sales acceleration
• Foster strong collaboration between marketing and sales to ensure cohesive messaging and shared goals
• Oversee the Sales Development team responsible for building pipeline, qualifying leads and supporting opportunity development for the Sales team
• Partner closely with the sales team to develop and deliver tools, resources, and training that enhance sales effectiveness and improve revenue generation
• Develop and maintain a comprehensive sales enablement strategy that ensures alignment between marketing campaigns and sales objectives
• Provide sales teams with the necessary content, collateral, and messaging to successfully engage prospects and close deals
• Lead, mentor, and inspire the marketing team, providing guidance and support to ensure professional development and high performance
• Manage marketing budgets and allocate resources effectively to maximize impact and efficiency
• Collaborate with agencies to develop integrated marketing campaigns, brand initiatives, and strategic marketing plans that align with business objectives
• Oversee agency performance and ensure the delivery of high-quality work on time and within budget
• Act as the primary point of contact between internal teams and external agency partners, ensuring clear communication, alignment, and collaboration on all initiatives
• Define and track key performance indicators (KPIs) for all marketing initiatives and campaigns to measure effectiveness and ROI

Preferred Qualifications

10 plus years of experience in Marketing

Benefits

• Medical, dental, vision, prescription drugs
• Paid Time Off
• Paid Holidays
• Sick Time
• Life Insurance
• Supplemental Health Insurance (E.G., Accident)
• 401k plan with a match or Non-qualified Deferred Compensation Plan
• Pet Insurance
• Perkspot Discount Program – discounts on travel, gyms, cell phones, restaurants, auto, apparel & electronics