Vice President Marketing

Summary

The VP of Marketing at Flipside is responsible for brand strategy development, PR and media relations, content strategy and creation, sales enablement, growth and demand generation, product and partner marketing, metrics tracking and analysis, paid and organic engagement, website management, events and event management, and leadership and team development. The ideal candidate has 7-10 years of experience leading a marketing team, excellent communication skills, a data-driven approach, strong project management skills, and crypto/web3 marketing experience is a plus.

Requirements

• Veteran of B2B2C marketing
• 7-10 years of experience leading and growing a marketing team required
• Excellent written and verbal communication skills, with the ability to create engaging content for different audiences
• A data-driven approach and creative thinking/problem-solving skills, with the ability to develop innovative marketing strategies
• Strong project management skills and ability to manage multiple tasks and deadlines effectively

Responsibilities

• Brand Strategy Development and Execution
• PR and Media Relations
• Content Strategy and Creation
• Sales Enablement
• Growth and Demand Generation
• Product and Partner Marketing
• Metrics Tracking and Analysis
• Paid and Organic Engagement, Website
• Events and Event Management
• Leadership and Team Development

Preferred Qualifications

Crypto / web3 marketing experience is a major plus