Vice President, Product Marketing

Summary

Join CommerceIQ as a Senior Director or Vice President of Product Marketing and lead the go-to-market strategy for our AI-powered digital commerce platform. You will be responsible for positioning, messaging, and launching our products, creating sales enablement assets, and driving revenue growth. This role requires extensive experience in B2B SaaS product marketing, ideally within the eCommerce sector, and strong leadership skills. You will build and manage a team, collaborate with cross-functional departments, and act as a product spokesperson. The position offers a competitive salary, comprehensive benefits, and the opportunity to contribute to the growth of a rapidly expanding company. We are open to hiring for this role anywhere in the West Coast, with a strong preference for candidates based in the Bay Area.

Requirements

• Demonstrated success in strategically positioning new SaaS products for market leadership and supporting a high-growth “land-and-expand” business model
• 10+ years of product marketing experience at B2B SaaS companies, ideally with a good understanding of eCommerce and the challenges specific to this sector
• At least 3-4 years of people management experience
• Experience managing marketing budgets effectively, allocating resources efficiently, and demonstrating a strong return on investment (ROI) for marketing expenditures
• Natural curiosity to deeply understand what motivates our buyers and the art of the possible for our products to deliver amazing results for our customers
• Ability to manage and deliver multiple cross-functional projects simultaneously
• Expertise in developing and executing GTM strategies, positioning, packaging and sales enablement
• Demonstrated leadership excellence, team building and management skills
• Excellent written, verbal, and presentation skills
• Proven ability to collaborate cross-functionally with peers and senior leadership to achieve organizational goals, reflecting your leadership and team-oriented approach
• Excellent influencing and consensus-building skills
• Track record of contributing to revenue and growth, handling change and ambiguity and inturn create stability when possible to achieve results
• Undergraduate degree required, MBA preferred

Responsibilities

• Drive go-to-market activities (GTM) including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, pricing, and packaging for suite of CommerceIQ products
• Create/orchestrate product collateral including value proposition, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs
• Lead creative messaging and positioning creation that crisply conveys customer value, business outcomes, and our differentiation
• Create and execute a plan that drives product adoption and revenue growth
• Create sales enablement content and activate them to ensure product messaging and differentiators are known and understood by sales, customer success, and partners
• Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports
• Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc
• Work closely with Product Management colleagues to understand product roadmap, features, differentiators, and customer value in order to communicate clear and concise use cases for our customers
• Collaborate closely with sales, product management, demand generation, corporate marketing, customer success, and external partners
• Lead the Product Marketing team, fostering a collaborative and high-performing culture

Benefits

• Unlimited PTO
• Work from home benefits including flex WFH hours and home office set-up reimbursement
• Monthly cell phone, internet, and gym/fitness reimbursement
• Comprehensive health, dental, vision, and life insurance benefits
• 401K plan, FSA, and HSA programs
• Long-term and short-term disability
• Long-term incentives, in the form of company stock options
• Potential discretionary bonuses