Video Advertising Manager

Summary

Join SeekWell, the parent company of 1-800 Contacts, Luna, and Hello Eyes, as a YouTube Channel Manager. You will be responsible for developing and executing YouTube advertising strategies, managing campaigns, optimizing performance, and leveraging advanced targeting options. This role requires strong analytical skills, expertise in YouTube ad formats, and excellent communication skills. You will work closely with the creative team and use various analytics tools to track key metrics and drive data-driven optimizations. SeekWell offers a collaborative, forward-thinking team environment with competitive compensation, benefits, and significant career progression opportunities. The position is remote, with a salary range of $85,000-$115,000 USD.

Requirements

• Proven experience managing YouTube advertising campaigns with a proven track record of driving results
• Strong analytical skills with a history of optimizing campaigns for measurable business outcomes
• Strong knowledge of YouTube-specific ad formats, targeting options, and optimization techniques
• Expertise in audience segmentation, including custom intent and lookalike audiences
• Demonstrated ability to craft video-first strategies that balance brand-building and performance outcomes
• Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies
• Excellent collaboration and communication skills to work effectively with creative, analytics, and external partners

Responsibilities

• Develop and execute a YouTube-first advertising strategy that leverages both brand and performance marketing goals
• Manage all aspects of YouTube advertising, including in-stream, discovery, bumper ads, and YouTube Shorts
• Optimize campaigns for performance using Google Ads and YouTube’s Ads Manager
• Leverage YouTube’s advanced targeting options, including affinity, custom intent, and lookalike audiences, to reach the right viewers at the right time
• Work closely with the creative team to develop platform-specific assets, including skippable and non-skippable ads, Shorts, and long-form content, ensuring alignment with YouTube’s best practices for engagement and performance
• Use YouTube Analytics, Google Ads, and third-party tools to track key metrics like view-through rates (VTR), watch time, click-through rates (CTR), cost-per-view (CPV), and conversions
• Continuously analyze performance to drive data-driven optimizations
• Run A/B tests on creative formats, ad lengths, and targeting strategies to maximize ROI
• Stay ahead of algorithm changes and trends on the platform
• Stay ahead of industry trends and YouTube-specific innovations to keep our advertising strategy cutting-edge
• Create detailed performance reports, including brand lift studies and customer journey analysis, to showcase the impact of YouTube campaigns on broader business goals

Preferred Qualifications

Bachelor’s degree in marketing, business, or a related field

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym
• Competitive compensation
• Significant opportunities for career progression