Avalere is hiring a
VP, Brand Strategy

Summary

Avalere Health is a commercialization partner for the biopharmaceutical, medical technology, and wellness industries. The company employs over 1,500 experts in consulting, medical, policy, value, evidence, access, marketing, and digital experience technology. In this role as VP, Brand Strategy, you will analyze research, trends, and data to gain insights into target audiences' behaviors and motivators, build strategy maps, brand ladders, and personas, monitor cultural and social trends, and collaborate with internal teams to create effective creative briefs.

Requirements

• Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics)
• 12+ years strategic planning experience in a healthcare/pharma advertising agency environment
• Experience with HCP and patient marketing, including Pharma brand launch
• Experience utilizing strategic tools for analysis
• Experience co-facilitating client workshops
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Advanced Word, PowerPoint, and Excel

Responsibilities

• Analyze and participate in qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
• Build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
• Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
• Work with Chief Strategy Officer, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Develop and facilitate workshops using strategic tools and frameworks

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy