Remote Vice President, Brand Strategy (copy)

Summary

Join a purpose-driven team at Avalere Health as VP, Brand Strategy and develop targeted insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns.

Requirements

• Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Master's degree ideal
• 12+ years strategic planning experience in a healthcare/pharma advertising agency environment
• Experience with HCP and patient marketing, including Pharma brand launch
• Experience utilizing strategic tools for analysis
• Experience co-facilitating client workshops
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Advanced Word, PowerPoint, and Excel

Responsibilities

• Analyze and participate in qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
• Build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
• Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
• Work with Chief Strategy Officer, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Develop and facilitate workshops using strategic tools and frameworks

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy